Systematic Literature Review: Analysis of Factors Influencing Interest Purchasing Halal Cosmetics 2018-2024

This research aims to analyze the factors influencing the intention to purchase halal cosmetics and to identify research trends in this sector from 2018 to 2024. Using the Systematic Literature Review (SLR) method guided by the PRISMA framework, this study systematically collects and analyzes data f...

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Main Authors: Adika Iftitah Rizqillah, Maf Ulatul Ainiyah, Izza Milenia Ariyati, Luqman Hakim
Format: Article
Language:English
Published: Muhammadiyah University Press 2025-03-01
Series:Journal of Islamic Economic Laws
Subjects:
Online Access:https://journals2.ums.ac.id/index.php/jisel/article/view/7449
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author Adika Iftitah Rizqillah
Maf Ulatul Ainiyah
Izza Milenia Ariyati
Luqman Hakim
author_facet Adika Iftitah Rizqillah
Maf Ulatul Ainiyah
Izza Milenia Ariyati
Luqman Hakim
author_sort Adika Iftitah Rizqillah
collection DOAJ
description This research aims to analyze the factors influencing the intention to purchase halal cosmetics and to identify research trends in this sector from 2018 to 2024. Using the Systematic Literature Review (SLR) method guided by the PRISMA framework, this study systematically collects and analyzes data from scientifically indexed articles to provide a comprehensive understanding of consumer behavior towards halal cosmetics. The findings indicate a significant rise in publications on halal cosmetics, with research interest peaking in 2024. Key factors influencing purchasing decisions include awareness of product safety, halal certification, and lifestyle preferences. Furthermore, the study highlights that most existing research focuses on Muslim consumers, while the perspectives and motivations of non-Muslim consumers remain underexplored. This research contributes to the advancement of knowledge in halal cosmetic studies by mapping existing literature and identifying gaps for future research. It provides valuable insights for producers in designing more effective marketing strategies and supports policymakers in developing consumer protection regulations. Strengthening the position of halal cosmetics in the global market, this study also emphasizes the importance of educating consumers on sharia-compliant product choices. Future research is recommended to explore the motivations and perceptions of non-Muslim consumers and the impact of halal certification on consumer loyalty.
format Article
id doaj-art-63868993a32e445199e88ac60a5c8b63
institution DOAJ
issn 2655-9609
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language English
publishDate 2025-03-01
publisher Muhammadiyah University Press
record_format Article
series Journal of Islamic Economic Laws
spelling doaj-art-63868993a32e445199e88ac60a5c8b632025-08-20T02:43:33ZengMuhammadiyah University PressJournal of Islamic Economic Laws2655-96092655-96172025-03-0180115518110.23917/jisel.v8i01.74497481Systematic Literature Review: Analysis of Factors Influencing Interest Purchasing Halal Cosmetics 2018-2024Adika Iftitah Rizqillah0Maf Ulatul Ainiyah1Izza Milenia Ariyati2Luqman Hakim3Universitas Negeri SurabayaUniversitas Negeri SurabayaUniversitas Negeri SurabayaUniversitas Negeri SurabayaThis research aims to analyze the factors influencing the intention to purchase halal cosmetics and to identify research trends in this sector from 2018 to 2024. Using the Systematic Literature Review (SLR) method guided by the PRISMA framework, this study systematically collects and analyzes data from scientifically indexed articles to provide a comprehensive understanding of consumer behavior towards halal cosmetics. The findings indicate a significant rise in publications on halal cosmetics, with research interest peaking in 2024. Key factors influencing purchasing decisions include awareness of product safety, halal certification, and lifestyle preferences. Furthermore, the study highlights that most existing research focuses on Muslim consumers, while the perspectives and motivations of non-Muslim consumers remain underexplored. This research contributes to the advancement of knowledge in halal cosmetic studies by mapping existing literature and identifying gaps for future research. It provides valuable insights for producers in designing more effective marketing strategies and supports policymakers in developing consumer protection regulations. Strengthening the position of halal cosmetics in the global market, this study also emphasizes the importance of educating consumers on sharia-compliant product choices. Future research is recommended to explore the motivations and perceptions of non-Muslim consumers and the impact of halal certification on consumer loyalty.https://journals2.ums.ac.id/index.php/jisel/article/view/7449systematic literature reviewhalal cosmeticsprisma
spellingShingle Adika Iftitah Rizqillah
Maf Ulatul Ainiyah
Izza Milenia Ariyati
Luqman Hakim
Systematic Literature Review: Analysis of Factors Influencing Interest Purchasing Halal Cosmetics 2018-2024
Journal of Islamic Economic Laws
systematic literature review
halal cosmetics
prisma
title Systematic Literature Review: Analysis of Factors Influencing Interest Purchasing Halal Cosmetics 2018-2024
title_full Systematic Literature Review: Analysis of Factors Influencing Interest Purchasing Halal Cosmetics 2018-2024
title_fullStr Systematic Literature Review: Analysis of Factors Influencing Interest Purchasing Halal Cosmetics 2018-2024
title_full_unstemmed Systematic Literature Review: Analysis of Factors Influencing Interest Purchasing Halal Cosmetics 2018-2024
title_short Systematic Literature Review: Analysis of Factors Influencing Interest Purchasing Halal Cosmetics 2018-2024
title_sort systematic literature review analysis of factors influencing interest purchasing halal cosmetics 2018 2024
topic systematic literature review
halal cosmetics
prisma
url https://journals2.ums.ac.id/index.php/jisel/article/view/7449
work_keys_str_mv AT adikaiftitahrizqillah systematicliteraturereviewanalysisoffactorsinfluencinginterestpurchasinghalalcosmetics20182024
AT mafulatulainiyah systematicliteraturereviewanalysisoffactorsinfluencinginterestpurchasinghalalcosmetics20182024
AT izzamileniaariyati systematicliteraturereviewanalysisoffactorsinfluencinginterestpurchasinghalalcosmetics20182024
AT luqmanhakim systematicliteraturereviewanalysisoffactorsinfluencinginterestpurchasinghalalcosmetics20182024