TRANSFORMATION OF MARKETING TECHNOLOGIES IN MACHINE INTELLIGENCE ERA
Modern marketing becomes more technologically advanced. First of all, this is the result of popularity of digital devices and rapid growth of computational power of computers. It allows to digitalize consumers’ofline behavior and to analyze data using machine learning methods in order to enhance the...
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2018-01-01
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| Series: | Вестник университета |
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| Online Access: | https://vestnik.guu.ru/jour/article/view/909 |
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| _version_ | 1832541965246267392 |
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| author | V. Starostin |
| author_facet | V. Starostin |
| author_sort | V. Starostin |
| collection | DOAJ |
| description | Modern marketing becomes more technologically advanced. First of all, this is the result of popularity of digital devices and rapid growth of computational power of computers. It allows to digitalize consumers’ofline behavior and to analyze data using machine learning methods in order to enhance the relevance of particular marketing programs for each individual customer segment. This article reviews how traditional marketing technologies are transformed to reflect the potential of artificial intelligence and machine learning. |
| format | Article |
| id | doaj-art-63854fd8b0364884ad77831a2c6eb0d8 |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2018-01-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-63854fd8b0364884ad77831a2c6eb0d82025-02-04T08:27:53ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152018-01-0101283410.26425/1816-4277-2018-1-28-34909TRANSFORMATION OF MARKETING TECHNOLOGIES IN MACHINE INTELLIGENCE ERAV. Starostin0Государственный университет управленияModern marketing becomes more technologically advanced. First of all, this is the result of popularity of digital devices and rapid growth of computational power of computers. It allows to digitalize consumers’ofline behavior and to analyze data using machine learning methods in order to enhance the relevance of particular marketing programs for each individual customer segment. This article reviews how traditional marketing technologies are transformed to reflect the potential of artificial intelligence and machine learning.https://vestnik.guu.ru/jour/article/view/909marketingpersonalizationdata sciencemachine learningtargetingadvertising |
| spellingShingle | V. Starostin TRANSFORMATION OF MARKETING TECHNOLOGIES IN MACHINE INTELLIGENCE ERA Вестник университета marketing personalization data science machine learning targeting advertising |
| title | TRANSFORMATION OF MARKETING TECHNOLOGIES IN MACHINE INTELLIGENCE ERA |
| title_full | TRANSFORMATION OF MARKETING TECHNOLOGIES IN MACHINE INTELLIGENCE ERA |
| title_fullStr | TRANSFORMATION OF MARKETING TECHNOLOGIES IN MACHINE INTELLIGENCE ERA |
| title_full_unstemmed | TRANSFORMATION OF MARKETING TECHNOLOGIES IN MACHINE INTELLIGENCE ERA |
| title_short | TRANSFORMATION OF MARKETING TECHNOLOGIES IN MACHINE INTELLIGENCE ERA |
| title_sort | transformation of marketing technologies in machine intelligence era |
| topic | marketing personalization data science machine learning targeting advertising |
| url | https://vestnik.guu.ru/jour/article/view/909 |
| work_keys_str_mv | AT vstarostin transformationofmarketingtechnologiesinmachineintelligenceera |