MANAGEMENT OF BUSINESS STRATEGY COMPANIES
In order to make internet trade successful it is necessary to analyze different economic indicators, take into account changing requirements of the market, take steps aimed at increasing profit, minimization of costs and use integrated assessment of the quality of company business strategy. The arti...
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| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Plekhanov Russian University of Economics
2017-09-01
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| Series: | Вестник Российского экономического университета имени Г. В. Плеханова |
| Subjects: | |
| Online Access: | https://vest.rea.ru/jour/article/view/124 |
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| _version_ | 1849244755753435136 |
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| author | Lyubov' P. Petrova Yuliya Yu. Finogenova |
| author_facet | Lyubov' P. Petrova Yuliya Yu. Finogenova |
| author_sort | Lyubov' P. Petrova |
| collection | DOAJ |
| description | In order to make internet trade successful it is necessary to analyze different economic indicators, take into account changing requirements of the market, take steps aimed at increasing profit, minimization of costs and use integrated assessment of the quality of company business strategy. The article deals with business strategy of selling goods in a Russian internet shop. The strategy was designed with regard to different marketing concepts by using various tools. The authors offer a short-term forecast of daily sales on the basis of autoregressive model. Interconnection between key approaches to adopt strategy variations was identified. |
| format | Article |
| id | doaj-art-6341fef0a2764e2eb01e5cc610e8fe65 |
| institution | Kabale University |
| issn | 2413-2829 2587-9251 |
| language | Russian |
| publishDate | 2017-09-01 |
| publisher | Plekhanov Russian University of Economics |
| record_format | Article |
| series | Вестник Российского экономического университета имени Г. В. Плеханова |
| spelling | doaj-art-6341fef0a2764e2eb01e5cc610e8fe652025-08-20T03:59:03ZrusPlekhanov Russian University of EconomicsВестник Российского экономического университета имени Г. В. Плеханова2413-28292587-92512017-09-01019510010.21686/2413-2829-2016-1-95-100123MANAGEMENT OF BUSINESS STRATEGY COMPANIESLyubov' P. Petrova0Yuliya Yu. Finogenova1Plekhanov Russian University of EconomicsPlekhanov Russian University of EconomicsIn order to make internet trade successful it is necessary to analyze different economic indicators, take into account changing requirements of the market, take steps aimed at increasing profit, minimization of costs and use integrated assessment of the quality of company business strategy. The article deals with business strategy of selling goods in a Russian internet shop. The strategy was designed with regard to different marketing concepts by using various tools. The authors offer a short-term forecast of daily sales on the basis of autoregressive model. Interconnection between key approaches to adopt strategy variations was identified.https://vest.rea.ru/jour/article/view/124regressive modelforecastconceptstrategy |
| spellingShingle | Lyubov' P. Petrova Yuliya Yu. Finogenova MANAGEMENT OF BUSINESS STRATEGY COMPANIES Вестник Российского экономического университета имени Г. В. Плеханова regressive model forecast concept strategy |
| title | MANAGEMENT OF BUSINESS STRATEGY COMPANIES |
| title_full | MANAGEMENT OF BUSINESS STRATEGY COMPANIES |
| title_fullStr | MANAGEMENT OF BUSINESS STRATEGY COMPANIES |
| title_full_unstemmed | MANAGEMENT OF BUSINESS STRATEGY COMPANIES |
| title_short | MANAGEMENT OF BUSINESS STRATEGY COMPANIES |
| title_sort | management of business strategy companies |
| topic | regressive model forecast concept strategy |
| url | https://vest.rea.ru/jour/article/view/124 |
| work_keys_str_mv | AT lyubovppetrova managementofbusinessstrategycompanies AT yuliyayufinogenova managementofbusinessstrategycompanies |