Beyond Social Norms: Psychological and Hedonic Drivers of Metaverse Adoption Among Generation Y

The Metaverse has rapidly emerged as a transformative technological frontier, accelerated by key events such as the COVID-19 pandemic and Facebook’s rebranding as Meta. However, the factors influencing Generation Y’s adoption of Metaverse services remain underexplored. This stu...

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Bibliographic Details
Main Authors: Agnieszka Maria Koziel, Chien-Wen Shen, Irfandi Djailani, Yen-Ling Chang
Format: Article
Language:English
Published: IEEE 2025-01-01
Series:IEEE Access
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Online Access:https://ieeexplore.ieee.org/document/10974972/
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