Marketing and social responsibility: an exploratory study of local tourism
This study developed a business management model to help stimulate social responsibility innovation and strengthen tourism in the city of Três Corações, Brazil. The research focused on identifying beliefs and values that work together to engender greater engagement and better social performance...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Algarve, ESGHT/CINTURS
2018-10-01
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| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://tmstudies.net/index.php/ectms/article/view/1052/pdf_113 |
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