Augmented Reality, Customer Experience, and Repurchase Intention in the Cosmetic Products: Exploring the Mediating Role of Customer Satisfaction

Augmented Reality, Customer Experience, and Repurchase Intention in the Cosmetic Products: Exploring the Mediating Role of Customer Satisfaction

Purpose: This study investigates the mediating role of customer satisfaction (CS) in the relationship between augmented reality (AR), customer experience (CE), and repurchase intention (RI). Method: Data were collected from 399 Gen Z cosmetic consumers in Cirebon City through Likert-scale questionn...

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Bibliographic Details
Main Authors: Zahra Fakhiratunisa, Fadia Stevani, Siska Ernawati Fatimah
Format: Article
Language:English
Published: Universitas Islam Negeri (UIN) Mataram, Faculty of Islamic Economics and Business 2025-05-01
Series:Journal of Enterprise and Development
Subjects:
Augmented Reality
Customer Experience
Repurchase Intention
Customer Satisfaction
Cosmetic Products
Online Access:https://journal.uinmataram.ac.id/index.php/jed/article/view/13213
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