Understanding the sport viewership experience using functional near-infrared spectroscopy

Abstract Subjective evaluation of a sport event in real time is normally assessed using self-report measures, but neural indices of evaluative processing may provide new insights. The extent of evaluative processing of a sporting event at the neural level may depend on the degree of emotional invest...

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Bibliographic Details
Main Authors: Luke R. Potwarka, Adrian B. Safati, Adam T. Pappas, Girish Ramchandani, Michael L. Naraine, Nur Gurbez, Liye Zou, Peter A. Hall
Format: Article
Language:English
Published: Nature Portfolio 2025-04-01
Series:Scientific Reports
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Online Access:https://doi.org/10.1038/s41598-025-96895-7
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