Understanding the sport viewership experience using functional near-infrared spectroscopy
Abstract Subjective evaluation of a sport event in real time is normally assessed using self-report measures, but neural indices of evaluative processing may provide new insights. The extent of evaluative processing of a sporting event at the neural level may depend on the degree of emotional invest...
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| Main Authors: | Luke R. Potwarka, Adrian B. Safati, Adam T. Pappas, Girish Ramchandani, Michael L. Naraine, Nur Gurbez, Liye Zou, Peter A. Hall |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Nature Portfolio
2025-04-01
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| Series: | Scientific Reports |
| Subjects: | |
| Online Access: | https://doi.org/10.1038/s41598-025-96895-7 |
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