Forming a set of Public relations events at catering establishments

Forming a set of Public relations events at catering establishments

Theoretical questions of formation of a complex of Public relations measures at catering establishments are investigated. The development of competition in the catering market is analyzed. It is established that the formation of a positive image of the catering establishment is the most important fa...

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Bibliographic Details
Main Authors: A.Yu. Mohylova, M.A. Vozniuk
Format: Article
Language:English
Published: Zhytomyr Polytechnic State University 2019-12-01
Series:Економіка, управління та адміністрування
Subjects:
marketing
communication
public relations
catering
management
Online Access:http://ema.ztu.edu.ua/article/view/192491/192823
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