Forming a set of Public relations events at catering establishments
Theoretical questions of formation of a complex of Public relations measures at catering establishments are investigated. The development of competition in the catering market is analyzed. It is established that the formation of a positive image of the catering establishment is the most important fa...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Zhytomyr Polytechnic State University
2019-12-01
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| Series: | Економіка, управління та адміністрування |
| Subjects: | |
| Online Access: | http://ema.ztu.edu.ua/article/view/192491/192823 |
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| Summary: | Theoretical questions of formation of a complex of Public relations measures at catering establishments are investigated. The development of competition in the catering market is analyzed. It is established that the formation of a positive image of the catering establishment is the most important factor in the competition for attracting potential visitors, it reflects the quality and effectiveness of marketing activities in general. The approaches to the interpretation of the concept of Public relations are studied and the key goal of PR actions is established. The classification by main directions and peculiarities of using the complex of Public relations measures in the restaurant business is considered. The key areas of public relations activities in catering establishments are identified. The external and internal PR tools used by catering establishments and the main tasks of marketing communications are considered. The stages of the main programs of most technologies of «Public relations» are given. The factors influencing the development of tactics of PR-appeals are characterized. The segments of the catering market are identified and the characteristics of the promotions is provided. The problems of efficiency of application of separate elements of promotion are selected. The role of PR in achieving the effective work of organizations is investigated. The formation and research of public opinion and ways of influencing public opinion are considered. |
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| ISSN: | 2664-245X 2664-2468 |