Psychographic determinants of private-label adoption: a feasibility study in the Portuguese yogurt market

Psychographic determinants of private-label adoption: a feasibility study in the Portuguese yogurt market

This study seeks to point out the main psychographic determinants of private-label brand proneness in a specific industry: the Portuguese yogurt market. This is a booming industry for store brands in Portugal, which account for nearly half of the total market share. An in-depth interview was hel...

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Bibliographic Details
Main Authors: Ana Oliveira Brochado, Susana Henriques Marques, Pedro Mendes
Format: Article
Language:English
Published: University of Algarve, ESGHT/CINTURS 2015-01-01
Series:Tourism & Management Studies
Subjects:
private labels
psychographics
tobit regression
yogurt
Online Access:https://tmstudies.net/index.php/ectms/article/view/768/1291
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