Predictive model for customer satisfaction analytics in E-commerce sector using machine learning and deep learning
In Vietnam's rapidly expanding e-commerce landscape, there is a critical need for advanced tools that can effectively analyze customer feedback to boost satisfaction and loyalty. This paper introduces a two-step predictive framework merging deep learning and traditional machine learning to anal...
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| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2024-11-01
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| Series: | International Journal of Information Management Data Insights |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2667096824000843 |
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