CONVERGENT CONCEPT OF BRANDING FOR CORPORATE BEHAVIORAL PROJECTING
Socially important projects aiming at customer behaviour and solutions influence lately both society and work of separate companies, governmental institutions and the whole state. The article provides the concept of convergent customer-behaviour, where special attention is paid to convergence of sci...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Plekhanov Russian University of Economics
2017-09-01
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| Series: | Вестник Российского экономического университета имени Г. В. Плеханова |
| Subjects: | |
| Online Access: | https://vest.rea.ru/jour/article/view/90 |
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