CONVERGENT CONCEPT OF BRANDING FOR CORPORATE BEHAVIORAL PROJECTING
Socially important projects aiming at customer behaviour and solutions influence lately both society and work of separate companies, governmental institutions and the whole state. The article provides the concept of convergent customer-behaviour, where special attention is paid to convergence of sci...
Saved in:
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | Russian |
| Published: |
Plekhanov Russian University of Economics
2017-09-01
|
| Series: | Вестник Российского экономического университета имени Г. В. Плеханова |
| Subjects: | |
| Online Access: | https://vest.rea.ru/jour/article/view/90 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1849244755051937792 |
|---|---|
| author | Vladimir M. Kiselev Oksana V. Korkacheva Sergey V. Savinkov Andrey V. Ivanov Anna V. Fedorova |
| author_facet | Vladimir M. Kiselev Oksana V. Korkacheva Sergey V. Savinkov Andrey V. Ivanov Anna V. Fedorova |
| author_sort | Vladimir M. Kiselev |
| collection | DOAJ |
| description | Socially important projects aiming at customer behaviour and solutions influence lately both society and work of separate companies, governmental institutions and the whole state. The article provides the concept of convergent customer-behaviour, where special attention is paid to convergence of sciences not very closely connected with each other, for example economics and physiology, marketing and project management, sociology and psychology, behaviorism and conflictology, inter-person communication and innovating. At the same time the authors write that theory and methodology of these sciences are complementary in respect to the most important aspects of human activity affecting the quality of society life in general or its part. The focus of assessing the results of projecting technical (technological) or social innovations should be moved to humanization of the goals and socialization of problems resolved. Convergence of scientific tools designed by the authors for such projecting evolve the concept of projecting into socio-technical model. |
| format | Article |
| id | doaj-art-6232701fdd4242bbb1e76db68f5f30de |
| institution | Kabale University |
| issn | 2413-2829 2587-9251 |
| language | Russian |
| publishDate | 2017-09-01 |
| publisher | Plekhanov Russian University of Economics |
| record_format | Article |
| series | Вестник Российского экономического университета имени Г. В. Плеханова |
| spelling | doaj-art-6232701fdd4242bbb1e76db68f5f30de2025-08-20T03:59:03ZrusPlekhanov Russian University of EconomicsВестник Российского экономического университета имени Г. В. Плеханова2413-28292587-92512017-09-010511913110.21686/2413-2829-2015-5-119-13189CONVERGENT CONCEPT OF BRANDING FOR CORPORATE BEHAVIORAL PROJECTINGVladimir M. Kiselev0Oksana V. Korkacheva1Sergey V. Savinkov2Andrey V. Ivanov3Anna V. Fedorova4Plekhanov Russian University of EconomicKemerovskiy Technological Institute of Food Industry (University)Plekhanov Russian University of EconomicPlekhanov Russian University of EconomicPlekhanov Russian University of EconomicSocially important projects aiming at customer behaviour and solutions influence lately both society and work of separate companies, governmental institutions and the whole state. The article provides the concept of convergent customer-behaviour, where special attention is paid to convergence of sciences not very closely connected with each other, for example economics and physiology, marketing and project management, sociology and psychology, behaviorism and conflictology, inter-person communication and innovating. At the same time the authors write that theory and methodology of these sciences are complementary in respect to the most important aspects of human activity affecting the quality of society life in general or its part. The focus of assessing the results of projecting technical (technological) or social innovations should be moved to humanization of the goals and socialization of problems resolved. Convergence of scientific tools designed by the authors for such projecting evolve the concept of projecting into socio-technical model.https://vest.rea.ru/jour/article/view/90convergence of sciencescorporate brandingbehaviour correctioncommunications |
| spellingShingle | Vladimir M. Kiselev Oksana V. Korkacheva Sergey V. Savinkov Andrey V. Ivanov Anna V. Fedorova CONVERGENT CONCEPT OF BRANDING FOR CORPORATE BEHAVIORAL PROJECTING Вестник Российского экономического университета имени Г. В. Плеханова convergence of sciences corporate branding behaviour correction communications |
| title | CONVERGENT CONCEPT OF BRANDING FOR CORPORATE BEHAVIORAL PROJECTING |
| title_full | CONVERGENT CONCEPT OF BRANDING FOR CORPORATE BEHAVIORAL PROJECTING |
| title_fullStr | CONVERGENT CONCEPT OF BRANDING FOR CORPORATE BEHAVIORAL PROJECTING |
| title_full_unstemmed | CONVERGENT CONCEPT OF BRANDING FOR CORPORATE BEHAVIORAL PROJECTING |
| title_short | CONVERGENT CONCEPT OF BRANDING FOR CORPORATE BEHAVIORAL PROJECTING |
| title_sort | convergent concept of branding for corporate behavioral projecting |
| topic | convergence of sciences corporate branding behaviour correction communications |
| url | https://vest.rea.ru/jour/article/view/90 |
| work_keys_str_mv | AT vladimirmkiselev convergentconceptofbrandingforcorporatebehavioralprojecting AT oksanavkorkacheva convergentconceptofbrandingforcorporatebehavioralprojecting AT sergeyvsavinkov convergentconceptofbrandingforcorporatebehavioralprojecting AT andreyvivanov convergentconceptofbrandingforcorporatebehavioralprojecting AT annavfedorova convergentconceptofbrandingforcorporatebehavioralprojecting |