The impact of interactivity quality on continuous usage intention of livestreaming commerce: The role of perceived values
This study examines the impact of interaction quality on the continuous usage intention to use Live-Streaming commerce (LS) through perceived values. Accordingly, the proposed research model includes four components of interaction quality: professionalism, personalization, informativeness, and respo...
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| Format: | Article |
| Language: | Vietnamese |
| Published: |
TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH
2025-01-01
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| Series: | Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh |
| Subjects: | |
| Online Access: | https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/3859 |
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