MARKETING SUBSTANTIATION, ORGANIZATIONAL AND ECONOMIC CHARACTERISTICS OF SMALL BUSINESS IN THE PROVISION OF HOTEL SERVICES

MARKETING SUBSTANTIATION, ORGANIZATIONAL AND ECONOMIC CHARACTERISTICS OF SMALL BUSINESS IN THE PROVISION OF HOTEL SERVICES

Abstract. The article proposes a business model for the development of small business in the regional market of services in Ukraine on a generalized methodological approach; the main aspects and parameters of development of hotel services are revealed. The main purpose of the research is to develop...

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Bibliographic Details
Main Authors: S. Pambuk, I. Ustenko, M. Mardar
Format: Article
Language:English
Published: FINTECH Alliance LLC 2021-09-01
Series:Фінансово-кредитна діяльність: проблеми теорії та практики
Subjects:
business plan
marketing plan
card of the business idea
degree of risk of business
hostel
outline of Osterwalder's business model
Online Access:https://fkd.net.ua/index.php/fkd/article/view/3268
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