Exploring competitive intelligence in Romania: understanding corporate views and approaches
The awareness and application of Competitive Intelligence (CI) in Romania are significantly less developed than in international markets. This disparity is evident in the limited understanding of CI methodologies and the insufficient allocation of resources dedicated to fostering a CI-oriented cult...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Carol I National Defence University Publishing House
2025-01-01
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| Series: | Bulletin of "Carol I" National Defense University |
| Subjects: | |
| Online Access: | https://revista.unap.ro/index.php/bulletin/article/view/2072 |
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