Influence of social media fitness influencers’ credibility on users’ physical activity intentions
Objective This study explores how trustworthiness, expertise, and attractiveness of fitness influencers affect Chinese users’ attitudes, subjective norms, perceived behavioral control, and intentions to engage in fitness activities on social media. By integrating the Theory of Planned Behavior with...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2024-12-01
|
| Series: | Digital Health |
| Online Access: | https://doi.org/10.1177/20552076241302016 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
