Mosque Revenue Source Diversification Strategy to Enhance Financial Sustainability: A Case Study of Al-Ghufran Mosque Kuala Lumpur, Malaysia

This study analyzes the revenue diversification strategy of Al-Ghufran Mosque in Kuala Lumpur to support its financial sustainability. This study uses a qualitative method with a case study approach, data collected through interviews, observations, and document analysis. Informants were selected usi...

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Main Authors: Agnesa Widya Putri, Erna Resmiatini
Format: Article
Language:English
Published: Fakultas Ekonomi dan Bisnis 2025-04-01
Series:Dialektika: Jurnal Ekonomi dan Ilmu Sosial
Subjects:
Online Access:https://ejournal.uniramalang.ac.id/dialektika/article/view/6661/4047
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author Agnesa Widya Putri
Erna Resmiatini
author_facet Agnesa Widya Putri
Erna Resmiatini
author_sort Agnesa Widya Putri
collection DOAJ
description This study analyzes the revenue diversification strategy of Al-Ghufran Mosque in Kuala Lumpur to support its financial sustainability. This study uses a qualitative method with a case study approach, data collected through interviews, observations, and document analysis. Informants were selected using a purposive sampling technique. Data were analyzed using the Miles and Huberman model, which includes data reduction, data presentation, and drawing conclusions. The results of this study reveal that Al-Ghufran Mosque implements three types of diversification strategies, namely horizontal diversification through business management such as cafes and facility rentals, concentric diversification by utilizing existing assets, and conglomerate diversification through rooftop rentals to telecommunications companies. Implementing this strategy has been proven to help improve the financial sustainability of mosques and reduce dependence on congregational donations. This study confirms that revenue diversification plays an important role in supporting the financial sustainability of mosques, as well as being a reference for the financial management of other mosques.
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institution Kabale University
issn 2502-4094
2598-781X
language English
publishDate 2025-04-01
publisher Fakultas Ekonomi dan Bisnis
record_format Article
series Dialektika: Jurnal Ekonomi dan Ilmu Sosial
spelling doaj-art-61baf46758b4474da7bfdc66e6fb85dc2025-08-21T00:46:37ZengFakultas Ekonomi dan BisnisDialektika: Jurnal Ekonomi dan Ilmu Sosial2502-40942598-781X2025-04-0110114916010.36636/dialektika.v10i1.6661Mosque Revenue Source Diversification Strategy to Enhance Financial Sustainability: A Case Study of Al-Ghufran Mosque Kuala Lumpur, MalaysiaAgnesa Widya Putri0Erna Resmiatini1Universitas Islam Raden RahmatUniversitas Islam Raden RahmatThis study analyzes the revenue diversification strategy of Al-Ghufran Mosque in Kuala Lumpur to support its financial sustainability. This study uses a qualitative method with a case study approach, data collected through interviews, observations, and document analysis. Informants were selected using a purposive sampling technique. Data were analyzed using the Miles and Huberman model, which includes data reduction, data presentation, and drawing conclusions. The results of this study reveal that Al-Ghufran Mosque implements three types of diversification strategies, namely horizontal diversification through business management such as cafes and facility rentals, concentric diversification by utilizing existing assets, and conglomerate diversification through rooftop rentals to telecommunications companies. Implementing this strategy has been proven to help improve the financial sustainability of mosques and reduce dependence on congregational donations. This study confirms that revenue diversification plays an important role in supporting the financial sustainability of mosques, as well as being a reference for the financial management of other mosques.https://ejournal.uniramalang.ac.id/dialektika/article/view/6661/4047income diversificationmosque financesfinancial sustainability
spellingShingle Agnesa Widya Putri
Erna Resmiatini
Mosque Revenue Source Diversification Strategy to Enhance Financial Sustainability: A Case Study of Al-Ghufran Mosque Kuala Lumpur, Malaysia
Dialektika: Jurnal Ekonomi dan Ilmu Sosial
income diversification
mosque finances
financial sustainability
title Mosque Revenue Source Diversification Strategy to Enhance Financial Sustainability: A Case Study of Al-Ghufran Mosque Kuala Lumpur, Malaysia
title_full Mosque Revenue Source Diversification Strategy to Enhance Financial Sustainability: A Case Study of Al-Ghufran Mosque Kuala Lumpur, Malaysia
title_fullStr Mosque Revenue Source Diversification Strategy to Enhance Financial Sustainability: A Case Study of Al-Ghufran Mosque Kuala Lumpur, Malaysia
title_full_unstemmed Mosque Revenue Source Diversification Strategy to Enhance Financial Sustainability: A Case Study of Al-Ghufran Mosque Kuala Lumpur, Malaysia
title_short Mosque Revenue Source Diversification Strategy to Enhance Financial Sustainability: A Case Study of Al-Ghufran Mosque Kuala Lumpur, Malaysia
title_sort mosque revenue source diversification strategy to enhance financial sustainability a case study of al ghufran mosque kuala lumpur malaysia
topic income diversification
mosque finances
financial sustainability
url https://ejournal.uniramalang.ac.id/dialektika/article/view/6661/4047
work_keys_str_mv AT agnesawidyaputri mosquerevenuesourcediversificationstrategytoenhancefinancialsustainabilityacasestudyofalghufranmosquekualalumpurmalaysia
AT ernaresmiatini mosquerevenuesourcediversificationstrategytoenhancefinancialsustainabilityacasestudyofalghufranmosquekualalumpurmalaysia