Censoring Exploitation Cinema and Roadshow Attractions in the Production Code Era: The Many Lives of Kroger Babb’s Early Ventures

Hollywood films could not be shown in studio-owned or affiliated theaters if the movies did not obtain a Production Code seal. Such films would be barred from showing in studio-owned theaters and affiliated chains. Exploitation cinema relied on the sensational and the spectacular, often resorting to...

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Main Author: Claire Dutriaux
Format: Article
Language:English
Published: Association Française d'Etudes Américaines 2025-07-01
Series:Transatlantica
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Online Access:https://journals.openedition.org/transatlantica/24837
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author Claire Dutriaux
author_facet Claire Dutriaux
author_sort Claire Dutriaux
collection DOAJ
description Hollywood films could not be shown in studio-owned or affiliated theaters if the movies did not obtain a Production Code seal. Such films would be barred from showing in studio-owned theaters and affiliated chains. Exploitation cinema relied on the sensational and the spectacular, often resorting to depictions of sex stories, childbirth, illicit affairs, venereal diseases, or the consumption of drugs—which the Production Code Administration (PCA) disapproved of and justified why such films could not get Code seals. Exploitation producers usually disregarded the Code entirely, and sought to show their movies in rural or independent houses instead. Child Bride (1941) and Dust to Dust (1938) were among the most controversial exploitation films in the 1940s, because of their subject material, but also because of producer Kroger Babb’s clever marketing techniques. Child Bride was intended to serve as a pamphlet against child marriage in the Ozarks, and Dust to Dust focused on teenage pregnancies. Both were the subject of battles involving Catholic and Protestant groups, local censorship boards, women’s clubs, parent teacher associations, and medical associations. This paper examines the reception of these two films through the prism of censorship battles, and how the producers of the movies devised clever strategies to circumvent the fact that they could not get Code seals—acting as traveling salesmen, touring U.S. cities, renaming the movies, and showing the films in the independent circuit. The exhibition and reception histories of Child Bride and Dust to Dust interrogate the effectiveness of the film censorship systems (the PCA and the local boards), which seemed quite powerless to stop those films from showing in urban and rural theaters.
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spelling doaj-art-615bb4e15d5c4f60a9a4245fd29a72222025-08-20T04:02:17ZengAssociation Française d'Etudes AméricainesTransatlantica1765-27662025-07-01110.4000/14b8mCensoring Exploitation Cinema and Roadshow Attractions in the Production Code Era: The Many Lives of Kroger Babb’s Early VenturesClaire DutriauxHollywood films could not be shown in studio-owned or affiliated theaters if the movies did not obtain a Production Code seal. Such films would be barred from showing in studio-owned theaters and affiliated chains. Exploitation cinema relied on the sensational and the spectacular, often resorting to depictions of sex stories, childbirth, illicit affairs, venereal diseases, or the consumption of drugs—which the Production Code Administration (PCA) disapproved of and justified why such films could not get Code seals. Exploitation producers usually disregarded the Code entirely, and sought to show their movies in rural or independent houses instead. Child Bride (1941) and Dust to Dust (1938) were among the most controversial exploitation films in the 1940s, because of their subject material, but also because of producer Kroger Babb’s clever marketing techniques. Child Bride was intended to serve as a pamphlet against child marriage in the Ozarks, and Dust to Dust focused on teenage pregnancies. Both were the subject of battles involving Catholic and Protestant groups, local censorship boards, women’s clubs, parent teacher associations, and medical associations. This paper examines the reception of these two films through the prism of censorship battles, and how the producers of the movies devised clever strategies to circumvent the fact that they could not get Code seals—acting as traveling salesmen, touring U.S. cities, renaming the movies, and showing the films in the independent circuit. The exhibition and reception histories of Child Bride and Dust to Dust interrogate the effectiveness of the film censorship systems (the PCA and the local boards), which seemed quite powerless to stop those films from showing in urban and rural theaters.https://journals.openedition.org/transatlantica/24837exploitation cinemaFilm censorshipKroger BabbProduction Code AdministrationChild BrideDust to Dust
spellingShingle Claire Dutriaux
Censoring Exploitation Cinema and Roadshow Attractions in the Production Code Era: The Many Lives of Kroger Babb’s Early Ventures
Transatlantica
exploitation cinema
Film censorship
Kroger Babb
Production Code Administration
Child Bride
Dust to Dust
title Censoring Exploitation Cinema and Roadshow Attractions in the Production Code Era: The Many Lives of Kroger Babb’s Early Ventures
title_full Censoring Exploitation Cinema and Roadshow Attractions in the Production Code Era: The Many Lives of Kroger Babb’s Early Ventures
title_fullStr Censoring Exploitation Cinema and Roadshow Attractions in the Production Code Era: The Many Lives of Kroger Babb’s Early Ventures
title_full_unstemmed Censoring Exploitation Cinema and Roadshow Attractions in the Production Code Era: The Many Lives of Kroger Babb’s Early Ventures
title_short Censoring Exploitation Cinema and Roadshow Attractions in the Production Code Era: The Many Lives of Kroger Babb’s Early Ventures
title_sort censoring exploitation cinema and roadshow attractions in the production code era the many lives of kroger babb s early ventures
topic exploitation cinema
Film censorship
Kroger Babb
Production Code Administration
Child Bride
Dust to Dust
url https://journals.openedition.org/transatlantica/24837
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