Euphemistic Headlines in Economic News Articles of German Newspaper ‘Die Tageszeitung’

Analysis of Euphemized Headlines on Economic Issues from the German Electronic Publication ‘Die Tageszeitung’. The study examines articles from the period 2022 to 2023, as this timeframe coincided with heightened attention from German media towards events related to the energy crisis and economic pr...

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Main Authors: E. L. Shubina, Ju. A. Raikova
Format: Article
Language:Russian
Published: Tsentr nauchnykh i obrazovatelnykh proektov 2023-09-01
Series:Научный диалог
Subjects:
Online Access:https://www.nauka-dialog.ru/jour/article/view/4720
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author E. L. Shubina
Ju. A. Raikova
author_facet E. L. Shubina
Ju. A. Raikova
author_sort E. L. Shubina
collection DOAJ
description Analysis of Euphemized Headlines on Economic Issues from the German Electronic Publication ‘Die Tageszeitung’. The study examines articles from the period 2022 to 2023, as this timeframe coincided with heightened attention from German media towards events related to the energy crisis and economic problems. The relevance of this research lies in the fact that economic issues often give rise to the emergence of new euphemisms and euphemistic expressions. Based on criteria such as denotation of undesired referents and improvement of referent characterization, euphemized article headlines were identified. A total of 44 euphemistic expressions were selected using a comprehensive sampling method. The authors provide detailed commentary on each expression from the perspective of hedging techniques. A classification of euphemistic expressions in German-language journalistic discourse is proposed, encompassing five thematic groups: povertywealth, strikes, work, price increases, and inflation. It is noted that the group of headlines addressing inflation and price increases (particularly in relation to gas and electricity) is most susceptible to euphemization. The authors conclude that German journalists employ various euphemistic techniques in their headlines, including loanwords, compound words, wordplay, and others.
format Article
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institution Kabale University
issn 2225-756X
2227-1295
language Russian
publishDate 2023-09-01
publisher Tsentr nauchnykh i obrazovatelnykh proektov
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series Научный диалог
spelling doaj-art-615141ccea0846cca7abea756d76ce472025-08-25T18:13:30ZrusTsentr nauchnykh i obrazovatelnykh proektovНаучный диалог2225-756X2227-12952023-09-0112619021110.24224/2227-1295-2023-12-6-190-2112522Euphemistic Headlines in Economic News Articles of German Newspaper ‘Die Tageszeitung’E. L. Shubina0Ju. A. Raikova1Moscow State Institute of International Relations (University) of the Ministry of Foreign Affairs of the Russian FederationMoscow State Institute of International Relations (University) of the Ministry of Foreign Affairs of the Russian FederationAnalysis of Euphemized Headlines on Economic Issues from the German Electronic Publication ‘Die Tageszeitung’. The study examines articles from the period 2022 to 2023, as this timeframe coincided with heightened attention from German media towards events related to the energy crisis and economic problems. The relevance of this research lies in the fact that economic issues often give rise to the emergence of new euphemisms and euphemistic expressions. Based on criteria such as denotation of undesired referents and improvement of referent characterization, euphemized article headlines were identified. A total of 44 euphemistic expressions were selected using a comprehensive sampling method. The authors provide detailed commentary on each expression from the perspective of hedging techniques. A classification of euphemistic expressions in German-language journalistic discourse is proposed, encompassing five thematic groups: povertywealth, strikes, work, price increases, and inflation. It is noted that the group of headlines addressing inflation and price increases (particularly in relation to gas and electricity) is most susceptible to euphemization. The authors conclude that German journalists employ various euphemistic techniques in their headlines, including loanwords, compound words, wordplay, and others.https://www.nauka-dialog.ru/jour/article/view/4720headlineeuphemismeuphemistic replacementconnotationjournalistic discourse
spellingShingle E. L. Shubina
Ju. A. Raikova
Euphemistic Headlines in Economic News Articles of German Newspaper ‘Die Tageszeitung’
Научный диалог
headline
euphemism
euphemistic replacement
connotation
journalistic discourse
title Euphemistic Headlines in Economic News Articles of German Newspaper ‘Die Tageszeitung’
title_full Euphemistic Headlines in Economic News Articles of German Newspaper ‘Die Tageszeitung’
title_fullStr Euphemistic Headlines in Economic News Articles of German Newspaper ‘Die Tageszeitung’
title_full_unstemmed Euphemistic Headlines in Economic News Articles of German Newspaper ‘Die Tageszeitung’
title_short Euphemistic Headlines in Economic News Articles of German Newspaper ‘Die Tageszeitung’
title_sort euphemistic headlines in economic news articles of german newspaper die tageszeitung
topic headline
euphemism
euphemistic replacement
connotation
journalistic discourse
url https://www.nauka-dialog.ru/jour/article/view/4720
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