'n Konseptualisering van Kommunikasiebestuursopleiding
Communication Management Training is an unfamiliar concept to some communication scholars. Although there seems to be general agreement on the pragmatic justification and viability of communication training in the management sciences, questions are being asked about the academic legitimacy of Commu...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2022-10-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1857 |
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| Summary: | Communication Management Training is an unfamiliar concept to some
communication scholars. Although there seems to be general agreement
on the pragmatic justification and viability of communication training in the
management sciences, questions are being asked about the academic
legitimacy of Communication Management as educational model. This
article sets out to explain communication management training through an
analysis of the four communication-focused subject areas that may be
legitimately taught in the management sciences. This analysis will be
based on a conceptual analytical framework, derived from prior attempts
to differentiate communication-related subject fields. To conduct the
analysis, the author made use of an exploratory qualitative approach by
studying contributions in The Joumal of Business Communication,
Management Communication Quarterly, ABC Bulletin, Communication
Monographs and Public Relations Review.
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| ISSN: | 0259-0069 2957-7950 |