Does Social Media Advertising Features Matter An Investigation of Consumer Purchase Intention

Does Social Media Advertising Features Matter An Investigation of Consumer Purchase Intention

Social media is continuously used as a platform for marketing and advertising. Firms have spent a lot of seasons, cash and property on Social media ads. However, it is all the time stimulating how Firms can prepare Social media advertising to fortunately engage and inspire a consumer to purchase the...

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Bibliographic Details
Main Authors: Hafiz Wajahat Ali Shah, Imran Khan, Abdul Hameed
Format: Article
Language:English
Published: International Research Alliance for Sustainable Development - iRASD 2019-06-01
Series:iRASD Journal of Management
Subjects:
Purchase intention
Consumer
Marketing
Advertising
Social media
Online Access:https://www.journals.internationalrasd.org/index.php/jom/article/view/122
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