Determinants of purchase intention of halal cosmetic products among muslim females: evidence from Indonesia

Determinants of purchase intention of halal cosmetic products among muslim females: evidence from Indonesia

Halal cosmetics market in Indonesia has gained more and more attention and is driving global demand growth. Halal cosmetics awareness among female young adults in Indonesia is increasing in line with the rapid growth projection of the Indonesian Halal cosmetics market. However, factors playing a sig...

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Bibliographic Details
Main Authors: Raymond Mulyarahardja, Afdal Gilang Adhitya, Jessica Wirati Mula Budiharga, Ciptadi, Yoel Putera Samuel
Format: Article
Language:English
Published: Universitas Airlangga 2023-06-01
Series:Journal of Halal Product and Research
Online Access:https://e-journal.unair.ac.id/JHPR/article/view/45592
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