CHALLENGES OF THE CONSUMPTION BEHAVIOUR TOWARDS THE ECO-FOOD PRODUCTS. A STUDY ON THE SUSTAINABLE HUMAN NEEDS

The human needs and the consumer behaviour are in a permanent transformation and having more sustainable and healthy food becomes a priority. The consumer behaviour follows the trends of the population needs. Eco-food consumption is increasing, as a result of agricultural, nutritional and food produ...

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Main Authors: Mioara MIHĂILĂ, Ciprian Ionel ALECU, Andy Felix JITĂREANU
Format: Article
Language:English
Published: University of Agricultural Sciences and Veterinary Medicine, Bucharest 2024-01-01
Series:Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development
Online Access:https://managementjournal.usamv.ro/pdf/vol.24_2/Art72.pdf
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author Mioara MIHĂILĂ
Ciprian Ionel ALECU
Andy Felix JITĂREANU
author_facet Mioara MIHĂILĂ
Ciprian Ionel ALECU
Andy Felix JITĂREANU
author_sort Mioara MIHĂILĂ
collection DOAJ
description The human needs and the consumer behaviour are in a permanent transformation and having more sustainable and healthy food becomes a priority. The consumer behaviour follows the trends of the population needs. Eco-food consumption is increasing, as a result of agricultural, nutritional and food production policies. The producers in the eco-food branch should focus on quality that meets the consumers’ demands. This study is focused on eco-food products analysis from the new consumption behaviour and sustainability point of view. The main purpose is to analyse the attributes perceived by consumers and their interest related to viability and sustainability of the eco-food, in association with expected benefits. The methods used for research are the market survey and focus group, alongside the incursion in the literature related to eco-food consumption behaviour. The research area is delimited on Iași County population, only for the eco-food products consumers. The results indicate a growing interest for the eco-food consumption, especially among middle-aged people, interested in better quality of life, personal and family health, and a sustainable new lifestyle.
format Article
id doaj-art-60b42d957d304d2a9182a4a96b144888
institution DOAJ
issn 2284-7995
2285-3952
language English
publishDate 2024-01-01
publisher University of Agricultural Sciences and Veterinary Medicine, Bucharest
record_format Article
series Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development
spelling doaj-art-60b42d957d304d2a9182a4a96b1448882025-08-20T02:40:26ZengUniversity of Agricultural Sciences and Veterinary Medicine, BucharestScientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development2284-79952285-39522024-01-01242653660344CHALLENGES OF THE CONSUMPTION BEHAVIOUR TOWARDS THE ECO-FOOD PRODUCTS. A STUDY ON THE SUSTAINABLE HUMAN NEEDSMioara MIHĂILĂCiprian Ionel ALECUAndy Felix JITĂREANUThe human needs and the consumer behaviour are in a permanent transformation and having more sustainable and healthy food becomes a priority. The consumer behaviour follows the trends of the population needs. Eco-food consumption is increasing, as a result of agricultural, nutritional and food production policies. The producers in the eco-food branch should focus on quality that meets the consumers’ demands. This study is focused on eco-food products analysis from the new consumption behaviour and sustainability point of view. The main purpose is to analyse the attributes perceived by consumers and their interest related to viability and sustainability of the eco-food, in association with expected benefits. The methods used for research are the market survey and focus group, alongside the incursion in the literature related to eco-food consumption behaviour. The research area is delimited on Iași County population, only for the eco-food products consumers. The results indicate a growing interest for the eco-food consumption, especially among middle-aged people, interested in better quality of life, personal and family health, and a sustainable new lifestyle.https://managementjournal.usamv.ro/pdf/vol.24_2/Art72.pdf
spellingShingle Mioara MIHĂILĂ
Ciprian Ionel ALECU
Andy Felix JITĂREANU
CHALLENGES OF THE CONSUMPTION BEHAVIOUR TOWARDS THE ECO-FOOD PRODUCTS. A STUDY ON THE SUSTAINABLE HUMAN NEEDS
Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development
title CHALLENGES OF THE CONSUMPTION BEHAVIOUR TOWARDS THE ECO-FOOD PRODUCTS. A STUDY ON THE SUSTAINABLE HUMAN NEEDS
title_full CHALLENGES OF THE CONSUMPTION BEHAVIOUR TOWARDS THE ECO-FOOD PRODUCTS. A STUDY ON THE SUSTAINABLE HUMAN NEEDS
title_fullStr CHALLENGES OF THE CONSUMPTION BEHAVIOUR TOWARDS THE ECO-FOOD PRODUCTS. A STUDY ON THE SUSTAINABLE HUMAN NEEDS
title_full_unstemmed CHALLENGES OF THE CONSUMPTION BEHAVIOUR TOWARDS THE ECO-FOOD PRODUCTS. A STUDY ON THE SUSTAINABLE HUMAN NEEDS
title_short CHALLENGES OF THE CONSUMPTION BEHAVIOUR TOWARDS THE ECO-FOOD PRODUCTS. A STUDY ON THE SUSTAINABLE HUMAN NEEDS
title_sort challenges of the consumption behaviour towards the eco food products a study on the sustainable human needs
url https://managementjournal.usamv.ro/pdf/vol.24_2/Art72.pdf
work_keys_str_mv AT mioaramihaila challengesoftheconsumptionbehaviourtowardstheecofoodproductsastudyonthesustainablehumanneeds
AT ciprianionelalecu challengesoftheconsumptionbehaviourtowardstheecofoodproductsastudyonthesustainablehumanneeds
AT andyfelixjitareanu challengesoftheconsumptionbehaviourtowardstheecofoodproductsastudyonthesustainablehumanneeds