“Corporate Social Responsibility” (CSR) Antara Publisitas, Citra, dan Etika dalam Profesi Public Relations
The field of PR activities are commonly focused on efforts to build strong brand image, product positioning, advertising, promotion and publicity. In the world of high competition, this strategy is not enough. Many multinational corporate nowadays choose Corporate Social Responsibility (CSR) as new...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Islam Bandung
2005-12-01
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| Series: | MediaTor |
| Subjects: | |
| Online Access: | http://ejournal.unisba.ac.id/index.php/mediator/article/view/1211 |
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