“Corporate Social Responsibility” (CSR) Antara Publisitas, Citra, dan Etika dalam Profesi Public Relations

The field of PR activities are commonly focused on efforts to build strong brand image, product positioning, advertising, promotion and publicity. In the world of high competition, this strategy is not enough. Many multinational corporate nowadays choose Corporate Social Responsibility (CSR) as new...

Full description

Saved in:
Bibliographic Details
Main Author: Ani Yuningsih
Format: Article
Language:English
Published: Universitas Islam Bandung 2005-12-01
Series:MediaTor
Subjects:
Online Access:http://ejournal.unisba.ac.id/index.php/mediator/article/view/1211
Tags: Add Tag
No Tags, Be the first to tag this record!
_version_ 1850184414282121216
author Ani Yuningsih
author_facet Ani Yuningsih
author_sort Ani Yuningsih
collection DOAJ
description The field of PR activities are commonly focused on efforts to build strong brand image, product positioning, advertising, promotion and publicity. In the world of high competition, this strategy is not enough. Many multinational corporate nowadays choose Corporate Social Responsibility (CSR) as new strategy to build positive image and gaining good reputation. The existence of CSR program indicate corporate sense of social responsibility toward public interests. In practice, a tension between corporate need to build image and its consistencies toward moral integrity and social commitment was often found. Corporate often use its CSR program as a momentum of publicity instead of showing a real and genuine interest in community development. Therefore, an understanding to PR values and ethics was needed to plan and implement CSR program.
format Article
id doaj-art-60a9bfc890e64bfaa0db9fb74e23c488
institution OA Journals
issn 1411-5883
language English
publishDate 2005-12-01
publisher Universitas Islam Bandung
record_format Article
series MediaTor
spelling doaj-art-60a9bfc890e64bfaa0db9fb74e23c4882025-08-20T02:17:04ZengUniversitas Islam BandungMediaTor1411-58832005-12-0162313324967“Corporate Social Responsibility” (CSR) Antara Publisitas, Citra, dan Etika dalam Profesi Public RelationsAni Yuningsih0Program Studi Hubungan Masyarakat, Fakultas Ilmu Komunikasi Universitas Islam BandungThe field of PR activities are commonly focused on efforts to build strong brand image, product positioning, advertising, promotion and publicity. In the world of high competition, this strategy is not enough. Many multinational corporate nowadays choose Corporate Social Responsibility (CSR) as new strategy to build positive image and gaining good reputation. The existence of CSR program indicate corporate sense of social responsibility toward public interests. In practice, a tension between corporate need to build image and its consistencies toward moral integrity and social commitment was often found. Corporate often use its CSR program as a momentum of publicity instead of showing a real and genuine interest in community development. Therefore, an understanding to PR values and ethics was needed to plan and implement CSR program.http://ejournal.unisba.ac.id/index.php/mediator/article/view/1211“Corporate Social Responsibility,” etika PR, citra, publisitas
spellingShingle Ani Yuningsih
“Corporate Social Responsibility” (CSR) Antara Publisitas, Citra, dan Etika dalam Profesi Public Relations
MediaTor
“Corporate Social Responsibility,” etika PR, citra, publisitas
title “Corporate Social Responsibility” (CSR) Antara Publisitas, Citra, dan Etika dalam Profesi Public Relations
title_full “Corporate Social Responsibility” (CSR) Antara Publisitas, Citra, dan Etika dalam Profesi Public Relations
title_fullStr “Corporate Social Responsibility” (CSR) Antara Publisitas, Citra, dan Etika dalam Profesi Public Relations
title_full_unstemmed “Corporate Social Responsibility” (CSR) Antara Publisitas, Citra, dan Etika dalam Profesi Public Relations
title_short “Corporate Social Responsibility” (CSR) Antara Publisitas, Citra, dan Etika dalam Profesi Public Relations
title_sort corporate social responsibility csr antara publisitas citra dan etika dalam profesi public relations
topic “Corporate Social Responsibility,” etika PR, citra, publisitas
url http://ejournal.unisba.ac.id/index.php/mediator/article/view/1211
work_keys_str_mv AT aniyuningsih corporatesocialresponsibilitycsrantarapublisitascitradanetikadalamprofesipublicrelations