“Corporate Social Responsibility” (CSR) Antara Publisitas, Citra, dan Etika dalam Profesi Public Relations
The field of PR activities are commonly focused on efforts to build strong brand image, product positioning, advertising, promotion and publicity. In the world of high competition, this strategy is not enough. Many multinational corporate nowadays choose Corporate Social Responsibility (CSR) as new...
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| Format: | Article |
| Language: | English |
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Universitas Islam Bandung
2005-12-01
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| Series: | MediaTor |
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| Online Access: | http://ejournal.unisba.ac.id/index.php/mediator/article/view/1211 |
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| _version_ | 1850184414282121216 |
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| author | Ani Yuningsih |
| author_facet | Ani Yuningsih |
| author_sort | Ani Yuningsih |
| collection | DOAJ |
| description | The field of PR activities are commonly focused on efforts to build strong brand image, product positioning, advertising, promotion and publicity. In the world of high competition, this strategy is not enough. Many multinational corporate nowadays choose Corporate Social Responsibility (CSR) as new strategy to build positive image and gaining good reputation. The existence of CSR program indicate corporate sense of social responsibility toward public interests. In practice, a tension between corporate need to build image and its consistencies toward moral integrity and social commitment was often found. Corporate often use its CSR program as a momentum of publicity instead of showing a real and genuine interest in community development. Therefore, an understanding to PR values and ethics was needed to plan and implement CSR program. |
| format | Article |
| id | doaj-art-60a9bfc890e64bfaa0db9fb74e23c488 |
| institution | OA Journals |
| issn | 1411-5883 |
| language | English |
| publishDate | 2005-12-01 |
| publisher | Universitas Islam Bandung |
| record_format | Article |
| series | MediaTor |
| spelling | doaj-art-60a9bfc890e64bfaa0db9fb74e23c4882025-08-20T02:17:04ZengUniversitas Islam BandungMediaTor1411-58832005-12-0162313324967“Corporate Social Responsibility” (CSR) Antara Publisitas, Citra, dan Etika dalam Profesi Public RelationsAni Yuningsih0Program Studi Hubungan Masyarakat, Fakultas Ilmu Komunikasi Universitas Islam BandungThe field of PR activities are commonly focused on efforts to build strong brand image, product positioning, advertising, promotion and publicity. In the world of high competition, this strategy is not enough. Many multinational corporate nowadays choose Corporate Social Responsibility (CSR) as new strategy to build positive image and gaining good reputation. The existence of CSR program indicate corporate sense of social responsibility toward public interests. In practice, a tension between corporate need to build image and its consistencies toward moral integrity and social commitment was often found. Corporate often use its CSR program as a momentum of publicity instead of showing a real and genuine interest in community development. Therefore, an understanding to PR values and ethics was needed to plan and implement CSR program.http://ejournal.unisba.ac.id/index.php/mediator/article/view/1211“Corporate Social Responsibility,” etika PR, citra, publisitas |
| spellingShingle | Ani Yuningsih “Corporate Social Responsibility” (CSR) Antara Publisitas, Citra, dan Etika dalam Profesi Public Relations MediaTor “Corporate Social Responsibility,” etika PR, citra, publisitas |
| title | “Corporate Social Responsibility” (CSR) Antara Publisitas, Citra, dan Etika dalam Profesi Public Relations |
| title_full | “Corporate Social Responsibility” (CSR) Antara Publisitas, Citra, dan Etika dalam Profesi Public Relations |
| title_fullStr | “Corporate Social Responsibility” (CSR) Antara Publisitas, Citra, dan Etika dalam Profesi Public Relations |
| title_full_unstemmed | “Corporate Social Responsibility” (CSR) Antara Publisitas, Citra, dan Etika dalam Profesi Public Relations |
| title_short | “Corporate Social Responsibility” (CSR) Antara Publisitas, Citra, dan Etika dalam Profesi Public Relations |
| title_sort | corporate social responsibility csr antara publisitas citra dan etika dalam profesi public relations |
| topic | “Corporate Social Responsibility,” etika PR, citra, publisitas |
| url | http://ejournal.unisba.ac.id/index.php/mediator/article/view/1211 |
| work_keys_str_mv | AT aniyuningsih corporatesocialresponsibilitycsrantarapublisitascitradanetikadalamprofesipublicrelations |