Coping with Loss Aversion in the Newsvendor Model
We introduce loss aversion into the decision framework of the newsvendor model. By introducing the loss aversion coefficient λ, we propose a novel utility function for the loss-averse newsvendor. First, we obtain the optimal order quantity to maximize the expected utility for the loss-averse newsven...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2015-01-01
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| Series: | Discrete Dynamics in Nature and Society |
| Online Access: | http://dx.doi.org/10.1155/2015/851586 |
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