Marketing Ethics at Islamic Banks: Principles and Practices
This article highlights the principles and implementation of Islamic banking marketing ethics. Ethics based on sharia principles are an essential differentiator from their competitors. It begins from the 4 P’s marketing mix framework, namely product, price, promotion, and place. This article is qual...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Muhammadiyah University Press
2021-07-01
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| Series: | Journal of Islamic Economic Laws |
| Subjects: | |
| Online Access: | https://journals2.ums.ac.id/index.php/jisel/article/view/9321 |
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| _version_ | 1850086196673249280 |
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| author | M. Qoshid Al Hadi Eko Nur Cahyo Iman Setya Budi |
| author_facet | M. Qoshid Al Hadi Eko Nur Cahyo Iman Setya Budi |
| author_sort | M. Qoshid Al Hadi |
| collection | DOAJ |
| description | This article highlights the principles and implementation of Islamic banking marketing ethics. Ethics based on sharia principles are an essential differentiator from their competitors. It begins from the 4 P’s marketing mix framework, namely product, price, promotion, and place. This article is qualitative descriptive research using literature review. This article employs secondary data from 11 articles. The data that has been collected then analyzed with descriptive information. Therefore, through 4 P’s marketing mix lens, this article finds a lack of ethical marketing practices in Islamic Banking from the ethical ideals espoused in the literature. This study analyzes the ethical marketing practices of Islamic banks which can be used as an evaluation of policies in the Islamic financial industry |
| format | Article |
| id | doaj-art-60676cd3c9764bbda828507b0d17ccbf |
| institution | DOAJ |
| issn | 2655-9609 2655-9617 |
| language | English |
| publishDate | 2021-07-01 |
| publisher | Muhammadiyah University Press |
| record_format | Article |
| series | Journal of Islamic Economic Laws |
| spelling | doaj-art-60676cd3c9764bbda828507b0d17ccbf2025-08-20T02:43:33ZengMuhammadiyah University PressJournal of Islamic Economic Laws2655-96092655-96172021-07-01174110.23917/jisel.v4i2.147169384Marketing Ethics at Islamic Banks: Principles and PracticesM. Qoshid Al Hadi0Eko Nur Cahyo1Iman Setya Budi2University of Islam Kalimantan MABCoventry University, UKUniversity of Islam Kalimantan MABThis article highlights the principles and implementation of Islamic banking marketing ethics. Ethics based on sharia principles are an essential differentiator from their competitors. It begins from the 4 P’s marketing mix framework, namely product, price, promotion, and place. This article is qualitative descriptive research using literature review. This article employs secondary data from 11 articles. The data that has been collected then analyzed with descriptive information. Therefore, through 4 P’s marketing mix lens, this article finds a lack of ethical marketing practices in Islamic Banking from the ethical ideals espoused in the literature. This study analyzes the ethical marketing practices of Islamic banks which can be used as an evaluation of policies in the Islamic financial industryhttps://journals2.ums.ac.id/index.php/jisel/article/view/9321marketing mixislamic banksmarketing ethicsmarketing practice |
| spellingShingle | M. Qoshid Al Hadi Eko Nur Cahyo Iman Setya Budi Marketing Ethics at Islamic Banks: Principles and Practices Journal of Islamic Economic Laws marketing mix islamic banks marketing ethics marketing practice |
| title | Marketing Ethics at Islamic Banks: Principles and Practices |
| title_full | Marketing Ethics at Islamic Banks: Principles and Practices |
| title_fullStr | Marketing Ethics at Islamic Banks: Principles and Practices |
| title_full_unstemmed | Marketing Ethics at Islamic Banks: Principles and Practices |
| title_short | Marketing Ethics at Islamic Banks: Principles and Practices |
| title_sort | marketing ethics at islamic banks principles and practices |
| topic | marketing mix islamic banks marketing ethics marketing practice |
| url | https://journals2.ums.ac.id/index.php/jisel/article/view/9321 |
| work_keys_str_mv | AT mqoshidalhadi marketingethicsatislamicbanksprinciplesandpractices AT ekonurcahyo marketingethicsatislamicbanksprinciplesandpractices AT imansetyabudi marketingethicsatislamicbanksprinciplesandpractices |