A qualitative study on the impact of globalisation on public relations practice in Ghana
The article analyses the perceived impact of globalisation on public relations practice in Ghana by examining how Ghanaian PR practitioners are utilising the opportunities that globalisation offers while dealing with the challenges it brings. The qualitative interview technique was used to intervie...
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| Format: | Article |
| Language: | English |
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University of Johannesburg
2022-10-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1516 |
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| author | Albert Anani-Bossman Michael Bruce |
| author_facet | Albert Anani-Bossman Michael Bruce |
| author_sort | Albert Anani-Bossman |
| collection | DOAJ |
| description |
The article analyses the perceived impact of globalisation on public relations practice in Ghana by
examining how Ghanaian PR practitioners are utilising the opportunities that globalisation offers
while dealing with the challenges it brings. The qualitative interview technique was used to interview
a total of five (5) PR practitioners from the non-banking financial services sector. Results show PR
practitioners are very much aware of the demand placed on them by globalisation. Communication
infrastructural challenges as well as a lack of technological skills is proving a huge challenge in
the management of communication activities. As multinational organisations continue to flood
into the country, the competition will be keen. Practitioners need to upgrade their skills, especially
in the area of digital communication, and knowledge regarding the current standards of practice
in the era of globalisation. It is essential for PR educators in Ghana to respond to the challenge
of globalisation by redefining their teaching curriculums to reflect the dynamics of international
practice. Moreover, it is time for African PR scholars to make a significant contribution to this
discussion from an African perspective. The limited number of interviewees and the selection of
practitioners from a particular sector of the economy, however, means the research cannot be
generalised.
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| format | Article |
| id | doaj-art-604ec1affd2f4b09afd56860d41e3565 |
| institution | Kabale University |
| issn | 0259-0069 2957-7950 |
| language | English |
| publishDate | 2022-10-01 |
| publisher | University of Johannesburg |
| record_format | Article |
| series | Communicare |
| spelling | doaj-art-604ec1affd2f4b09afd56860d41e35652025-01-20T08:57:08ZengUniversity of JohannesburgCommunicare0259-00692957-79502022-10-0140110.36615/jcsa.v40i1.1516A qualitative study on the impact of globalisation on public relations practice in GhanaAlbert Anani-Bossman0https://orcid.org/0000-0002-3886-6403Michael Bruce1Ghana Institute of JournalismGhana Institute of Journalism The article analyses the perceived impact of globalisation on public relations practice in Ghana by examining how Ghanaian PR practitioners are utilising the opportunities that globalisation offers while dealing with the challenges it brings. The qualitative interview technique was used to interview a total of five (5) PR practitioners from the non-banking financial services sector. Results show PR practitioners are very much aware of the demand placed on them by globalisation. Communication infrastructural challenges as well as a lack of technological skills is proving a huge challenge in the management of communication activities. As multinational organisations continue to flood into the country, the competition will be keen. Practitioners need to upgrade their skills, especially in the area of digital communication, and knowledge regarding the current standards of practice in the era of globalisation. It is essential for PR educators in Ghana to respond to the challenge of globalisation by redefining their teaching curriculums to reflect the dynamics of international practice. Moreover, it is time for African PR scholars to make a significant contribution to this discussion from an African perspective. The limited number of interviewees and the selection of practitioners from a particular sector of the economy, however, means the research cannot be generalised. https://journals.uj.ac.za/index.php/jcsa/article/view/1516globalisationpublic relationscommunication managementreputation managementinformation communication technologyAfrica |
| spellingShingle | Albert Anani-Bossman Michael Bruce A qualitative study on the impact of globalisation on public relations practice in Ghana Communicare globalisation public relations communication management reputation management information communication technology Africa |
| title | A qualitative study on the impact of globalisation on public relations practice in Ghana |
| title_full | A qualitative study on the impact of globalisation on public relations practice in Ghana |
| title_fullStr | A qualitative study on the impact of globalisation on public relations practice in Ghana |
| title_full_unstemmed | A qualitative study on the impact of globalisation on public relations practice in Ghana |
| title_short | A qualitative study on the impact of globalisation on public relations practice in Ghana |
| title_sort | qualitative study on the impact of globalisation on public relations practice in ghana |
| topic | globalisation public relations communication management reputation management information communication technology Africa |
| url | https://journals.uj.ac.za/index.php/jcsa/article/view/1516 |
| work_keys_str_mv | AT albertananibossman aqualitativestudyontheimpactofglobalisationonpublicrelationspracticeinghana AT michaelbruce aqualitativestudyontheimpactofglobalisationonpublicrelationspracticeinghana AT albertananibossman qualitativestudyontheimpactofglobalisationonpublicrelationspracticeinghana AT michaelbruce qualitativestudyontheimpactofglobalisationonpublicrelationspracticeinghana |