MARKETING POLICIES THROUGH THE INTERNET: THE CASE OF SKIING CENTERS IN GREECE

MARKETING POLICIES THROUGH THE INTERNET: THE CASE OF SKIING CENTERS IN GREECE

Lately, Internet constitutes a major tool for transactions in every aspect and supports innovative marketing policies. Broadband Internet has become “the key to success” for businesses, as it offers various advantages and benefits through Internet marketing (e-marketing) policies. In Greece, mounta...

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Bibliographic Details
Main Authors: Panagiotis LEFAKIS, Christos BATZIOS, Theodoros KOUTROUMANIDIS, Zacharoula ANDREOPOULOU, Christiana KOLIOUSKA, Georgios TSEKOUROPOULOS
Format: Article
Language:English
Published: University of Pitesti 2012-09-01
Series:Buletin ştiinţific: Universitatea din Piteşti. Seria Ştiinţe Economice
Subjects:
marketing
marketing policy
internet
skiing centers
multicriteria analysis
Promethee II
Online Access:http://economic.upit.ro/repec/pdf/2012_1_7.pdf
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