MARKETING POLICIES THROUGH THE INTERNET: THE CASE OF SKIING CENTERS IN GREECE
Lately, Internet constitutes a major tool for transactions in every aspect and supports innovative marketing policies. Broadband Internet has become “the key to success” for businesses, as it offers various advantages and benefits through Internet marketing (e-marketing) policies. In Greece, mounta...
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| Main Authors: | Panagiotis LEFAKIS, Christos BATZIOS, Theodoros KOUTROUMANIDIS, Zacharoula ANDREOPOULOU, Christiana KOLIOUSKA, Georgios TSEKOUROPOULOS |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Pitesti
2012-09-01
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| Series: | Buletin ştiinţific: Universitatea din Piteşti. Seria Ştiinţe Economice |
| Subjects: | |
| Online Access: | http://economic.upit.ro/repec/pdf/2012_1_7.pdf |
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