Comparative Analysis of Baby Food Labelling in Hungary and in Romania: Consumers’ Perspective
Baby food represents a growing segment of the food industry; the baby food labelling issues affect more and more mothers who want to make better and safer nutritional choices. In a continuously improving food labelling regulation environment consumer studies regarding the baby food labelling are...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura ASE
2018-02-01
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| Series: | Amfiteatru Economic |
| Subjects: | |
| Online Access: | http://www.amfiteatrueconomic.ro/temp/Article_2695.pdf |
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| Summary: | Baby food represents a growing segment of the food industry; the baby food labelling
issues affect more and more mothers who want to make better and safer nutritional choices.
In a continuously improving food labelling regulation environment consumer studies
regarding the baby food labelling are very limited. Present article has an exploratory nature
and aims to find specific patterns of baby food buying behaviour and labelling preference in
Romania and Hungary, and also to reveal the behavioural similarities and differences
between the two countries. To meet this aim, a questionnaire-based quantitative research
was designed. The sample consists of 993 mothers (590 from Hungary and 403 from
Romania) with small children. Results show that there is a difference between Romanian
and Hungarian mothers regarding the baby food buying habits. The profile of the mothers
buying jarred baby food can be characterised by living in towns, with one or two children,
and the propensity to give jarred baby food to their child is growing with their age. The
mothers agree that the labels contain tiny, unreadable letters, disordered information,
unknown expressions and bad translation. The Hungarian mothers pay more attention to the
indication of allergen and to the ingredients list. The most important information cluster
they seek on a label is related to product ingredients, the second is related to usage of baby
food and the least important are the label design elements. The paper provides insightful
results for the producers and policy-makers to improve the baby food label quality to help
consumers to make better, healthier and safer food choices for their children. |
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| ISSN: | 1582-9146 2247-9104 |