Antecedents of Electronic Word-of-Mouth (e-WOM) and Purchase Intention: The Moderating Role of Consumer Involvement

Antecedents of Electronic Word-of-Mouth (e-WOM) and Purchase Intention: The Moderating Role of Consumer Involvement

Purpose: This research aims to investigate the antecedents of electronic word-of-mouth (e-WOM), specifically source credibility and information accuracy, as well as the influence of e-WOM on purchase intention. Additionally, the study examines the role of consumer involvement as a moderating variab...

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Bibliographic Details
Main Authors: Miranti Setiawardani, Afrima Widanti
Format: Article
Language:English
Published: Universitas Islam Negeri (UIN) Mataram, Faculty of Islamic Economics and Business 2025-02-01
Series:Journal of Enterprise and Development
Subjects:
Consumer Involvement
e-WOM
Information Accuracy
Purchase Intention
Source Credibility
Online Access:https://journal.uinmataram.ac.id/index.php/jed/article/view/12873
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