Antecedents of Electronic Word-of-Mouth (e-WOM) and Purchase Intention: The Moderating Role of Consumer Involvement
Purpose: This research aims to investigate the antecedents of electronic word-of-mouth (e-WOM), specifically source credibility and information accuracy, as well as the influence of e-WOM on purchase intention. Additionally, the study examines the role of consumer involvement as a moderating variab...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Islam Negeri (UIN) Mataram, Faculty of Islamic Economics and Business
2025-02-01
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| Series: | Journal of Enterprise and Development |
| Subjects: | |
| Online Access: | https://journal.uinmataram.ac.id/index.php/jed/article/view/12873 |
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