Effects of Social Comparison, Travel Envy and Self-presentation on the Intention to Visit Tourist Destinations
Sharing travel experiences through social networks has become a very common practice today. Access and exposure to posted content can generate, in users, behavioral and emotional reactions capable of affecting their intention to travel. Based on this, the objective of the present work is to verify t...
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| Format: | Article |
| Language: | English |
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FUCAPE Business School
2021-01-01
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| Series: | BBR: Brazilian Business Review |
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| Online Access: | http://www.redalyc.org/articulo.oa?id=123068387004 |
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| author | Danielle Fernandes Costa Machado Paula Cândida do Couto Santos Mirna de Lima Medeiros |
| author_facet | Danielle Fernandes Costa Machado Paula Cândida do Couto Santos Mirna de Lima Medeiros |
| author_sort | Danielle Fernandes Costa Machado |
| collection | DOAJ |
| description | Sharing travel experiences through social networks has become a very common practice today. Access and exposure to posted content can generate, in users, behavioral and emotional reactions capable of affecting their intention to travel. Based on this, the objective of the present work is to verify the effects of behavioral characteristics (social comparison, envy and self-presentation) on the intention to visit destinations, as displayed by users on social networks--more specifically, on Instagram. The study methodology consists of a survey applied online from May to June 2018 with Instagram users, in which we obtained 547 valid responses. For data analysis, we used descriptive statistics, factor analysis, and logistic regression to test and confirm the hypotheses of the presented theoretical model. The results indicate that envy and social comparison increase the odds of intention to visit a destination, with the strongest effect being related to the social comparison variable. |
| format | Article |
| id | doaj-art-5fadf0b54d264189906989b8e01900f3 |
| institution | Kabale University |
| issn | 1807-734X |
| language | English |
| publishDate | 2021-01-01 |
| publisher | FUCAPE Business School |
| record_format | Article |
| series | BBR: Brazilian Business Review |
| spelling | doaj-art-5fadf0b54d264189906989b8e01900f32025-02-06T23:39:33ZengFUCAPE Business SchoolBBR: Brazilian Business Review1807-734X2021-01-0118329731610.15728/bbr.2021.18.3.4Effects of Social Comparison, Travel Envy and Self-presentation on the Intention to Visit Tourist DestinationsDanielle Fernandes Costa MachadoPaula Cândida do Couto SantosMirna de Lima MedeirosSharing travel experiences through social networks has become a very common practice today. Access and exposure to posted content can generate, in users, behavioral and emotional reactions capable of affecting their intention to travel. Based on this, the objective of the present work is to verify the effects of behavioral characteristics (social comparison, envy and self-presentation) on the intention to visit destinations, as displayed by users on social networks--more specifically, on Instagram. The study methodology consists of a survey applied online from May to June 2018 with Instagram users, in which we obtained 547 valid responses. For data analysis, we used descriptive statistics, factor analysis, and logistic regression to test and confirm the hypotheses of the presented theoretical model. The results indicate that envy and social comparison increase the odds of intention to visit a destination, with the strongest effect being related to the social comparison variable.http://www.redalyc.org/articulo.oa?id=123068387004social networkstravel envysocial comparisonselfpresentationtravel intention |
| spellingShingle | Danielle Fernandes Costa Machado Paula Cândida do Couto Santos Mirna de Lima Medeiros Effects of Social Comparison, Travel Envy and Self-presentation on the Intention to Visit Tourist Destinations BBR: Brazilian Business Review social networks travel envy social comparison self presentation travel intention |
| title | Effects of Social Comparison, Travel Envy and Self-presentation on the Intention to Visit Tourist Destinations |
| title_full | Effects of Social Comparison, Travel Envy and Self-presentation on the Intention to Visit Tourist Destinations |
| title_fullStr | Effects of Social Comparison, Travel Envy and Self-presentation on the Intention to Visit Tourist Destinations |
| title_full_unstemmed | Effects of Social Comparison, Travel Envy and Self-presentation on the Intention to Visit Tourist Destinations |
| title_short | Effects of Social Comparison, Travel Envy and Self-presentation on the Intention to Visit Tourist Destinations |
| title_sort | effects of social comparison travel envy and self presentation on the intention to visit tourist destinations |
| topic | social networks travel envy social comparison self presentation travel intention |
| url | http://www.redalyc.org/articulo.oa?id=123068387004 |
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