Application of artificial intelligence techniques for the profiling of visitors to tourist destinations
Tourism in Peru represents an opportunity for local development; however, there is limited understanding of visitor profiles. The aim of this study was to characterize tourists using machine learning techniques in order to identify distinct segments that can inform planning and promotional strategie...
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| Main Authors: | Juan Schrader, Lloy Pinedo, Franz Vargas, Karla Martell, José Seijas-Díaz, Roger Rengifo-Amasifen, Rosa Cueto-Orbe, Cinthya Torres-Silva |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2025-08-01
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| Series: | Frontiers in Artificial Intelligence |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/frai.2025.1632415/full |
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