THE ROLE OF TRANSPARENCY ON THE INTENTION TO DONATE MONEY TO CHARITABLE ORGANIZATIONS: A COMBINATION OF MULTIPLE CORRESPONDENCE ANALYSIS AND CONJOINT ANALYSIS
This study empirically investigated the effects of levels of attributes of charitable organizations (COs) on potential donor's intention to donate to COs by using conjoint analysis combine with multi correspondence analysis (MCA). The current study was carried out by employing questionnaire sur...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Dalat University
2017-03-01
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| Series: | Tạp chí Khoa học Đại học Đà Lạt |
| Subjects: | |
| Online Access: | http://tckh.dlu.edu.vn/index.php/tckhdhdl/article/view/147 |
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