User Segmentation Based on Purchasing Habits and Preferences on the Amazon Platform Using K-Means Clustering

User Segmentation Based on Purchasing Habits and Preferences on the Amazon Platform Using K-Means Clustering

As a large company, Amazon operates an online marketplace with a diverse user base exhibiting varied purchasing habits. This diversity challenges Amazon to provide tailored services and marketing strategies for each user with distinct characteristics. Therefore, this research aims to assist Amazon i...

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Bibliographic Details
Main Authors: Al Isra Denk Rimakka, Rezty Amalia Aras
Format: Article
Language:English
Published: Universitas Teknologi Akba Makassar, Lembaga Penelitian dan Pengabdian Masyarakat 2023-12-01
Series:Inspiration
Subjects:
amazon
k-means clustering
user segmentation
purchasing habits
Online Access:https://ojs.unitama.ac.id/index.php/inspiration/article/view/63
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