User Segmentation Based on Purchasing Habits and Preferences on the Amazon Platform Using K-Means Clustering
As a large company, Amazon operates an online marketplace with a diverse user base exhibiting varied purchasing habits. This diversity challenges Amazon to provide tailored services and marketing strategies for each user with distinct characteristics. Therefore, this research aims to assist Amazon i...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Teknologi Akba Makassar, Lembaga Penelitian dan Pengabdian Masyarakat
2023-12-01
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| Series: | Inspiration |
| Subjects: | |
| Online Access: | https://ojs.unitama.ac.id/index.php/inspiration/article/view/63 |
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