Who is using ChatGPT and why? Extending the Unified Theory of Acceptance and Use of Technology (UTAUT) model

Who is using ChatGPT and why? Extending the Unified Theory of Acceptance and Use of Technology (UTAUT) model

Introduction. Since its public launch, ChatGPT has gained the world's attention, demonstrating the immense potential of artificial intelligence (AI). Method. To explore factors influencing the adoption of ChatGPT, we ran structural equation modelling to test the unified theory of acceptance a...

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Bibliographic Details
Main Authors: Sangwon Lee, S. Mo Jones-Jang, Myojung Chung, Nuri Kim, Jihyang Choi
Format: Article
Language:English
Published: University of Borås 2024-03-01
Series:Information Research: An International Electronic Journal
Subjects:
chatgpt
artificial intelligence
unified theory of acceptance and use of technology
risk perception
emotion
technology adoption
Online Access:https://informationr.net/infres/article/view/647
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