Analysis of Digital Transformation Problems of Alibaba E-commerce Platform and Countermeasures to Enhance Personalised Services
This study takes the digital transformation problem of Alibaba’s e-commerce platform as the object of research and explores how to enhance its market competitiveness by optimising personalised services. First, the research background analyses the background of the development of the global digital e...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2024-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2024/28/shsconf_dsm2024_01003.pdf |
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