INFLUENCE OF ORGANIZATIONAL CULTURE ON CORPORATE BRAND

Brand, being a significant intangible resource, requires special attention not only from marketers, but also from the management of the organization, as its formation affects various aspects of production and economic activity. The given review of the Russian and foreign points of view on interrelat...

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Bibliographic Details
Main Authors:	N. A. Bashkina, N. V. Klym-Eremina, V. V. Orlov
Format:	Article
Language:	English
Published:	Publishing House of the State University of Management 2020-04-01
Series:	Вестник университета
Subjects:	branding corporate brand organizational culture corporate social responsibility corporate culture brand capital communications image
Online Access:	https://vestnik.guu.ru/jour/article/view/2065
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