Gender Motivations for TikTok Content Creation: A Comparative Study of Male and Female Students’ University Students

Gender Motivations for TikTok Content Creation: A Comparative Study of Male and Female Students’ University Students

TikTok has rapidly become a leading platform for youth self-expression and digital participation, yet little is known about how gender influences motivations for content creation. This study explores gender-based differences among South African university students, addressing a key gap in the litera...

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Bibliographic Details
Main Authors: Ananias Ndou, Mfanafuthi Magcaba, Nompumelelo Mthembu, Vikash Jugoo, Murimo Bethel Mutanga
Format: Article
Language:English
Published: Informatics Department, Faculty of Computer Science Bina Darma University 2025-06-01
Series:Journal of Information Systems and Informatics
Subjects:
tiktok, content creation, gender differences, university students, social media motivation, uses and gratifications theory
Online Access:https://journal-isi.org/index.php/isi/article/view/1130
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