Factors behind consumer choice of online marketplaces
Marketplaces invest substantial resources in attracting users and compete for market share. Intense competition highlights the importance of pinpointing the factors affecting buyer behaviour. The study aims to identify the characteristics of Russian marketplaces that have the most profound effect on...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Ural State University of Economics
2025-07-01
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| Series: | Управленец |
| Subjects: | |
| Online Access: | https://upravlenets.usue.ru/en/issues-2025/1739 |
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