Developing Social Trustworthiness of the Halal Fried Chicken MSMEs’ Value Chain in Malang
The value chain is an essential framework for understanding how industries create and sustain value for consumers or target markets. It encompasses various activities that contribute to delivering valuable products, such as supplier, channel, and buyer value chains. The primary activities in the val...
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| Format: | Article |
| Language: | English |
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Universitas Jenderal Soedirman (UNSOED), Faculty of Animal Science
2024-12-01
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| Series: | Animal Production: Indonesian Journal of Animal Production |
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| Online Access: | https://jap.fapet.unsoed.ac.id/index.php/JAP/article/view/333 |
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| author | Priyo Sugeng Winarto Puji Akhiroh Budi Hartono Nanang Febrianto Hari Dwi Utami Khotibul Umam Juwaidah Sharifuddin |
| author_facet | Priyo Sugeng Winarto Puji Akhiroh Budi Hartono Nanang Febrianto Hari Dwi Utami Khotibul Umam Juwaidah Sharifuddin |
| author_sort | Priyo Sugeng Winarto |
| collection | DOAJ |
| description | The value chain is an essential framework for understanding how industries create and sustain value for consumers or target markets. It encompasses various activities that contribute to delivering valuable products, such as supplier, channel, and buyer value chains. The primary activities in the value chain include inbound logistics, operations, outbound logistics, marketing and sales, and service. This study analyzes the value chain, focusing on halal fried chicken MSMEs, in the Malang Raya. A quantitative descriptive method was employed, involving 56 randomly selected respondents, starting from MSMEs' owners, managers, and operational staff. Data collection techniques included a survey method with questionnaires, in-depth interviews, and observations. The analysis utilized a Likert scale to measure key value chain elements such as inbound logistics, operations, outbound logistics, marketing, and service. The results indicate that the halal value chain ecosystem in Malang Raya is well-established. Respondents agreed that critical activities such as material storage, smooth distribution, product quality control, customer service, and satisfaction significantly impact the success of MSMEs in the region. This study highlights the importance of halal certification and optimal value chain management to enhance product competitiveness in local and international markets. These findings provide insights for policymakers to support the development of the social trustworthiness of the halal value chain ecosystem, ensuring that MSMEs remain competitive in the growing halal food sector. |
| format | Article |
| id | doaj-art-5e894560fd2844a18899a3eca6de15e0 |
| institution | Kabale University |
| issn | 1411-2027 2541-5875 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Universitas Jenderal Soedirman (UNSOED), Faculty of Animal Science |
| record_format | Article |
| series | Animal Production: Indonesian Journal of Animal Production |
| spelling | doaj-art-5e894560fd2844a18899a3eca6de15e02025-01-17T04:08:12ZengUniversitas Jenderal Soedirman (UNSOED), Faculty of Animal ScienceAnimal Production: Indonesian Journal of Animal Production1411-20272541-58752024-12-0120021310.20884/1.jap.2024.26.3.333333Developing Social Trustworthiness of the Halal Fried Chicken MSMEs’ Value Chain in MalangPriyo Sugeng WinartoPuji AkhirohBudi HartonoNanang FebriantoHari Dwi UtamiKhotibul UmamJuwaidah SharifuddinThe value chain is an essential framework for understanding how industries create and sustain value for consumers or target markets. It encompasses various activities that contribute to delivering valuable products, such as supplier, channel, and buyer value chains. The primary activities in the value chain include inbound logistics, operations, outbound logistics, marketing and sales, and service. This study analyzes the value chain, focusing on halal fried chicken MSMEs, in the Malang Raya. A quantitative descriptive method was employed, involving 56 randomly selected respondents, starting from MSMEs' owners, managers, and operational staff. Data collection techniques included a survey method with questionnaires, in-depth interviews, and observations. The analysis utilized a Likert scale to measure key value chain elements such as inbound logistics, operations, outbound logistics, marketing, and service. The results indicate that the halal value chain ecosystem in Malang Raya is well-established. Respondents agreed that critical activities such as material storage, smooth distribution, product quality control, customer service, and satisfaction significantly impact the success of MSMEs in the region. This study highlights the importance of halal certification and optimal value chain management to enhance product competitiveness in local and international markets. These findings provide insights for policymakers to support the development of the social trustworthiness of the halal value chain ecosystem, ensuring that MSMEs remain competitive in the growing halal food sector.https://jap.fapet.unsoed.ac.id/index.php/JAP/article/view/333social trustworthinesshalal value chainsmesmalang rayafried chicken |
| spellingShingle | Priyo Sugeng Winarto Puji Akhiroh Budi Hartono Nanang Febrianto Hari Dwi Utami Khotibul Umam Juwaidah Sharifuddin Developing Social Trustworthiness of the Halal Fried Chicken MSMEs’ Value Chain in Malang Animal Production: Indonesian Journal of Animal Production social trustworthiness halal value chain smes malang raya fried chicken |
| title | Developing Social Trustworthiness of the Halal Fried Chicken MSMEs’ Value Chain in Malang |
| title_full | Developing Social Trustworthiness of the Halal Fried Chicken MSMEs’ Value Chain in Malang |
| title_fullStr | Developing Social Trustworthiness of the Halal Fried Chicken MSMEs’ Value Chain in Malang |
| title_full_unstemmed | Developing Social Trustworthiness of the Halal Fried Chicken MSMEs’ Value Chain in Malang |
| title_short | Developing Social Trustworthiness of the Halal Fried Chicken MSMEs’ Value Chain in Malang |
| title_sort | developing social trustworthiness of the halal fried chicken msmes value chain in malang |
| topic | social trustworthiness halal value chain smes malang raya fried chicken |
| url | https://jap.fapet.unsoed.ac.id/index.php/JAP/article/view/333 |
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