Innovative technologies in corporate sales management: a review of the current state and future directions
The study analyzes the current state and prospects for the development of innovative technologies in corporate sales management. The theoretical foundations of sales management and the impact of technologies such as artificial intelligence, big data analytics, blockchain and IoT are examined. Result...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | Russian |
| Published: |
Russian Academy of Entrepreneurship
2025-04-01
|
| Series: | Путеводитель предпринимателя |
| Subjects: | |
| Online Access: | https://www.pp-mag.ru/jour/article/view/2086 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1850046676286308352 |
|---|---|
| author | V. V. Grigorian |
| author_facet | V. V. Grigorian |
| author_sort | V. V. Grigorian |
| collection | DOAJ |
| description | The study analyzes the current state and prospects for the development of innovative technologies in corporate sales management. The theoretical foundations of sales management and the impact of technologies such as artificial intelligence, big data analytics, blockchain and IoT are examined. Results support the shift to predictive, data–driven approaches in sales due to the convergence of these technologies. Key implementation challenges are identified, including data security issues and the need for organizational adaptation. Successful integration of these technologies can provide a competitive advantage by improving customer understanding, optimizing processes, and creating new interaction models. |
| format | Article |
| id | doaj-art-5e81965fc7544e44baca19246e993949 |
| institution | DOAJ |
| issn | 2073-9885 2687-136X |
| language | Russian |
| publishDate | 2025-04-01 |
| publisher | Russian Academy of Entrepreneurship |
| record_format | Article |
| series | Путеводитель предпринимателя |
| spelling | doaj-art-5e81965fc7544e44baca19246e9939492025-08-20T02:54:23ZrusRussian Academy of EntrepreneurshipПутеводитель предпринимателя2073-98852687-136X2025-04-01182112110.24182/2073-9885-2025-18-2-11-211768Innovative technologies in corporate sales management: a review of the current state and future directionsV. V. GrigorianThe study analyzes the current state and prospects for the development of innovative technologies in corporate sales management. The theoretical foundations of sales management and the impact of technologies such as artificial intelligence, big data analytics, blockchain and IoT are examined. Results support the shift to predictive, data–driven approaches in sales due to the convergence of these technologies. Key implementation challenges are identified, including data security issues and the need for organizational adaptation. Successful integration of these technologies can provide a competitive advantage by improving customer understanding, optimizing processes, and creating new interaction models.https://www.pp-mag.ru/jour/article/view/2086corporate sales managementartificial intelligencepredictive analyticsblockchaininternet of thingscrmdata–driven decision makingsales force effectivenesssmart contractsaugmented reality |
| spellingShingle | V. V. Grigorian Innovative technologies in corporate sales management: a review of the current state and future directions Путеводитель предпринимателя corporate sales management artificial intelligence predictive analytics blockchain internet of things crm data–driven decision making sales force effectiveness smart contracts augmented reality |
| title | Innovative technologies in corporate sales management: a review of the current state and future directions |
| title_full | Innovative technologies in corporate sales management: a review of the current state and future directions |
| title_fullStr | Innovative technologies in corporate sales management: a review of the current state and future directions |
| title_full_unstemmed | Innovative technologies in corporate sales management: a review of the current state and future directions |
| title_short | Innovative technologies in corporate sales management: a review of the current state and future directions |
| title_sort | innovative technologies in corporate sales management a review of the current state and future directions |
| topic | corporate sales management artificial intelligence predictive analytics blockchain internet of things crm data–driven decision making sales force effectiveness smart contracts augmented reality |
| url | https://www.pp-mag.ru/jour/article/view/2086 |
| work_keys_str_mv | AT vvgrigorian innovativetechnologiesincorporatesalesmanagementareviewofthecurrentstateandfuturedirections |