Sinergi Pemanfaatan Big Data dengan Sharing Data Privacy Pengguna: Efek Menawarkan Kompensasi dalam Meyakinkan Pengguna E-Wallet
The development of digital payment transactions through the adoption of e-wallets has a significant impact on the utilization of big data by companies and user data security systems. The purpose of this study is to ascertain how providing users with financial incentives and control over data use wil...
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| Format: | Article |
| Language: | Indonesian |
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Politeknik Negeri Bali
2024-11-01
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| Series: | Jurnal Bisnis dan Kewirausahaan |
| Subjects: | |
| Online Access: | https://ojs2.pnb.ac.id/index.php/JBK/article/view/1554 |
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| author | Christina Sudyasjayanti Laili Rahmania |
| author_facet | Christina Sudyasjayanti Laili Rahmania |
| author_sort | Christina Sudyasjayanti |
| collection | DOAJ |
| description | The development of digital payment transactions through the adoption of e-wallets has a significant impact on the utilization of big data by companies and user data security systems. The purpose of this study is to ascertain how providing users with financial incentives and control over data use will enhance their willingness to divulge personal information to businesses. Additionally, assessing the variables that may affect a person's willingness to divulge personal information. 130 members of Generation Z in Surabaya who have utilized ShopeePay provided the data for this study. To evaluate the suggested hypotheses and examine the correlations between variables, the data were analyzed using SEM-PLS modeling with Smart-PLS 3 software. According to the study's findings, providing financial incentives and control over data use as compensation can make people more ready to divulge personal information. However, perceived data sensitivity does not reduce the willingness to share personal information. The mediation relationship was identified, where perceived data sensitivity did not mediate control compensation. This shows that providing compensation in the form of control compensation and monetary compensation has a major influence in motivating individual preferences for sharing user personal data. |
| format | Article |
| id | doaj-art-5e78f3e83e79479097fbd3d4e806e401 |
| institution | DOAJ |
| issn | 0216-9843 |
| language | Indonesian |
| publishDate | 2024-11-01 |
| publisher | Politeknik Negeri Bali |
| record_format | Article |
| series | Jurnal Bisnis dan Kewirausahaan |
| spelling | doaj-art-5e78f3e83e79479097fbd3d4e806e4012025-08-20T03:14:53ZindPoliteknik Negeri BaliJurnal Bisnis dan Kewirausahaan0216-98432024-11-0120313315110.31940/jbk.v20i3.133-151Sinergi Pemanfaatan Big Data dengan Sharing Data Privacy Pengguna: Efek Menawarkan Kompensasi dalam Meyakinkan Pengguna E-WalletChristina Sudyasjayanti0Laili Rahmania1School of Business Management, Universitas Ciputra SurabayaSchool of Business Management, Universitas Ciputra SurabayaThe development of digital payment transactions through the adoption of e-wallets has a significant impact on the utilization of big data by companies and user data security systems. The purpose of this study is to ascertain how providing users with financial incentives and control over data use will enhance their willingness to divulge personal information to businesses. Additionally, assessing the variables that may affect a person's willingness to divulge personal information. 130 members of Generation Z in Surabaya who have utilized ShopeePay provided the data for this study. To evaluate the suggested hypotheses and examine the correlations between variables, the data were analyzed using SEM-PLS modeling with Smart-PLS 3 software. According to the study's findings, providing financial incentives and control over data use as compensation can make people more ready to divulge personal information. However, perceived data sensitivity does not reduce the willingness to share personal information. The mediation relationship was identified, where perceived data sensitivity did not mediate control compensation. This shows that providing compensation in the form of control compensation and monetary compensation has a major influence in motivating individual preferences for sharing user personal data.https://ojs2.pnb.ac.id/index.php/JBK/article/view/1554control compensationmonetary compensationperceived data sensitivitywillingness to share personal datae-wallet |
| spellingShingle | Christina Sudyasjayanti Laili Rahmania Sinergi Pemanfaatan Big Data dengan Sharing Data Privacy Pengguna: Efek Menawarkan Kompensasi dalam Meyakinkan Pengguna E-Wallet Jurnal Bisnis dan Kewirausahaan control compensation monetary compensation perceived data sensitivity willingness to share personal data e-wallet |
| title | Sinergi Pemanfaatan Big Data dengan Sharing Data Privacy Pengguna: Efek Menawarkan Kompensasi dalam Meyakinkan Pengguna E-Wallet |
| title_full | Sinergi Pemanfaatan Big Data dengan Sharing Data Privacy Pengguna: Efek Menawarkan Kompensasi dalam Meyakinkan Pengguna E-Wallet |
| title_fullStr | Sinergi Pemanfaatan Big Data dengan Sharing Data Privacy Pengguna: Efek Menawarkan Kompensasi dalam Meyakinkan Pengguna E-Wallet |
| title_full_unstemmed | Sinergi Pemanfaatan Big Data dengan Sharing Data Privacy Pengguna: Efek Menawarkan Kompensasi dalam Meyakinkan Pengguna E-Wallet |
| title_short | Sinergi Pemanfaatan Big Data dengan Sharing Data Privacy Pengguna: Efek Menawarkan Kompensasi dalam Meyakinkan Pengguna E-Wallet |
| title_sort | sinergi pemanfaatan big data dengan sharing data privacy pengguna efek menawarkan kompensasi dalam meyakinkan pengguna e wallet |
| topic | control compensation monetary compensation perceived data sensitivity willingness to share personal data e-wallet |
| url | https://ojs2.pnb.ac.id/index.php/JBK/article/view/1554 |
| work_keys_str_mv | AT christinasudyasjayanti sinergipemanfaatanbigdatadengansharingdataprivacypenggunaefekmenawarkankompensasidalammeyakinkanpenggunaewallet AT lailirahmania sinergipemanfaatanbigdatadengansharingdataprivacypenggunaefekmenawarkankompensasidalammeyakinkanpenggunaewallet |