Media aspects of the cultural heritage of St. Petersburg in the branding of creative spaces
The article discusses the branding strategies of creative clusters in St. Petersburg on the example of "Sevkabel Port", "New Holland" and "Islands of Forts" in the context of the development of creative tourism. This allows us to trace the transformation of the brand of...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Ekaterinburg Academy of Contemporary Art
2023-03-01
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| Series: | Управление культурой |
| Subjects: | |
| Online Access: | https://managing-culture.eaca.ru/archive/2023/1/4 |
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