Media aspects of the cultural heritage of St. Petersburg in the branding of creative spaces
The article discusses the branding strategies of creative clusters in St. Petersburg on the example of "Sevkabel Port", "New Holland" and "Islands of Forts" in the context of the development of creative tourism. This allows us to trace the transformation of the brand of...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Ekaterinburg Academy of Contemporary Art
2023-03-01
|
| Series: | Управление культурой |
| Subjects: | |
| Online Access: | https://managing-culture.eaca.ru/archive/2023/1/4 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1850270300542861312 |
|---|---|
| author | Lyudmila P. Maryina Daria A. Amelicheva |
| author_facet | Lyudmila P. Maryina Daria A. Amelicheva |
| author_sort | Lyudmila P. Maryina |
| collection | DOAJ |
| description | The article discusses the branding strategies of creative clusters in St. Petersburg on the example of "Sevkabel Port", "New Holland" and "Islands of Forts" in the context of the development of creative tourism. This allows us to trace the transformation of the brand of creative spaces in St. Petersburg and determine the place of cultural heritage in dynamic processes.To fully cover the theme of the creative spaces tourism brand, it is worth noting the fact that in Russia the creators of creative spaces do not adhere to a single name, using different concepts: “space”, “creative space”, “creative space”, “art space”, “ art center”, “creative cluster” and “art cluster”.This context determines the subject-object discourse of our scientific discourse. The object of study in this article is media resources that promote the tourism brand of the following creative spaces in St. Petersburg: "Island of Forts", "New Holland", "Sevkabel Port". The subject of the study is the specificity of the transformation of the tourist brand of creative spaces of St. Petersburg into the media under the influence of the cluster belonging to the cultural heritage factor. |
| format | Article |
| id | doaj-art-5e7478a8473e465cb27356b98a2efa49 |
| institution | OA Journals |
| issn | 2949-074X |
| language | English |
| publishDate | 2023-03-01 |
| publisher | Ekaterinburg Academy of Contemporary Art |
| record_format | Article |
| series | Управление культурой |
| spelling | doaj-art-5e7478a8473e465cb27356b98a2efa492025-08-20T01:52:41ZengEkaterinburg Academy of Contemporary ArtУправление культурой2949-074X2023-03-011263236Media aspects of the cultural heritage of St. Petersburg in the branding of creative spacesLyudmila P. Maryina0Daria A. Amelicheva1Saint-Petersburg State UniversitySaint-Petersburg State UniversityThe article discusses the branding strategies of creative clusters in St. Petersburg on the example of "Sevkabel Port", "New Holland" and "Islands of Forts" in the context of the development of creative tourism. This allows us to trace the transformation of the brand of creative spaces in St. Petersburg and determine the place of cultural heritage in dynamic processes.To fully cover the theme of the creative spaces tourism brand, it is worth noting the fact that in Russia the creators of creative spaces do not adhere to a single name, using different concepts: “space”, “creative space”, “creative space”, “art space”, “ art center”, “creative cluster” and “art cluster”.This context determines the subject-object discourse of our scientific discourse. The object of study in this article is media resources that promote the tourism brand of the following creative spaces in St. Petersburg: "Island of Forts", "New Holland", "Sevkabel Port". The subject of the study is the specificity of the transformation of the tourist brand of creative spaces of St. Petersburg into the media under the influence of the cluster belonging to the cultural heritage factor.https://managing-culture.eaca.ru/archive/2023/1/4creative spacetravel brandbrand transformation of creative spacesinternet resourcesmediacreative space image |
| spellingShingle | Lyudmila P. Maryina Daria A. Amelicheva Media aspects of the cultural heritage of St. Petersburg in the branding of creative spaces Управление культурой creative space travel brand brand transformation of creative spaces internet resources media creative space image |
| title | Media aspects of the cultural heritage of St. Petersburg in the branding of creative spaces |
| title_full | Media aspects of the cultural heritage of St. Petersburg in the branding of creative spaces |
| title_fullStr | Media aspects of the cultural heritage of St. Petersburg in the branding of creative spaces |
| title_full_unstemmed | Media aspects of the cultural heritage of St. Petersburg in the branding of creative spaces |
| title_short | Media aspects of the cultural heritage of St. Petersburg in the branding of creative spaces |
| title_sort | media aspects of the cultural heritage of st petersburg in the branding of creative spaces |
| topic | creative space travel brand brand transformation of creative spaces internet resources media creative space image |
| url | https://managing-culture.eaca.ru/archive/2023/1/4 |
| work_keys_str_mv | AT lyudmilapmaryina mediaaspectsoftheculturalheritageofstpetersburginthebrandingofcreativespaces AT dariaaamelicheva mediaaspectsoftheculturalheritageofstpetersburginthebrandingofcreativespaces |